Sustained Success - Services
Service communications efforts that have experienced sustained success for more than 3 years are eligible for entry.
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2018 GRAND
How Lidl Grew A Lot
This is a case study in how brands grow. Sustained investment in broad reach media drives a significant and continued increase in customer penetration, removing perception roadblocks to growth and delivering profitable growth. Penetration drives growth. Advertising drives penetration. Investing in share of voice over and above share of market allows a small challenger to take on established behemoths in a fiercely competitive market. Except that, as a result of the approach described in this paper, Lidl isn't so small anymore.
Brand:
Lidl
Client:
Lidl UK
Agency:
TBWA\London
2018 GRAND
FINALISTS
Deakin University
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Tuenti
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Cámara de Comercio de Guayaquil
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