Sustained Success - Services

Service communications efforts that have experienced sustained success for more than 3 years are eligible for entry.

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How Lidl Grew A Lot

This is a case study in how brands grow.  Sustained investment in broad reach media drives a significant and continued increase in customer penetration, removing perception roadblocks to growth and delivering profitable growth. Penetration drives growth. Advertising drives penetration. Investing in share of voice over and above share of market allows a small challenger to take on established behemoths in a fiercely competitive market. Except that, as a result of the approach described in this paper, Lidl isn't so small anymore.


Brand: Lidl
Client: Lidl UK
Agency: TBWA\London

How transforming the Defence Force's approach to recruitment delivered record returns


Brand: Defence Force Recruitment
Client: Defence Force Recruitment
Agency: Host/Havas

Ultra alta velocidad en un mercado de precio


Brand: Netlife
Client: Netlife
Agency: Brand Building

2018_au_2018_81_hero_1 Deakin University Think Young. Challenge today for a better tomorrow.
2018_ec_2018_42_hero_1 Tuenti Hola soy Tuenti un milenial más
2018_ec_2018_43_hero_1 Cámara de Comercio de Guayaquil Cybermonday EC
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