Sustained Success - Services

Service communications efforts that have experienced sustained success for more than 3 years are eligible for entry.

2019 SILVER

Income: Made Different

Contrary to popular belief, Income is not Goliath in insurance. Especially in life insurance. After years of growth since positioning itself as ‘made different’, Income was getting out-spent and out-distributed by deep-pocketed competitors. By 2014, Income’s life insurance business was in decline and equity weakened amongst under-40s. Income doubled-down on ‘made different’ in life insurance to deliver social impact, progressive product/service design and accessible financial planning. Staying committed to ‘made different’ revitalised Income’s life insurance market share and brand equity year after year, even as SOV and distribution declined.

Brand: Income
Client: Income
Agency: BBH Singapore

2019 SILVER

Andrija

Andrija je u posljednjih 5 godina nadišao okvire marketinga i postao svojevrsni kulturni fenomen zahvaljujući kojem je Erste banka godinama najučinkovitiji oglašivač u kategoriji.

Brand: Erste Bank
Client: Erste Bank
Agency: Utorak . Biro za propagandu

2019 SILVER

Tips From Former Smokers

Smoking is the leading cause of preventable deaths in theU.S. The Tips®campaign was created to address this epidemic. To encourage smokers to quit, the campaign features hard-hitting ads showing real people living and suffering with smoking-related diseases who give Tips to smokers who could end up suffering from the same smoking-related diseases. Everytime the campaign ran, the number of calls to the Quitline increasedby more than half, driving more than 9 million quit attempts.

Brand: U.S. Centers for Disease Control and Prevention
Client: U.S. Centers for Disease Control and Prevention
Agency: Arnold Worldwide

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