Sustained Success - Services
Service communications efforts that have experienced sustained success for more than 3 years are eligible for entry.
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2024 GOLD
Superstore
Our 2008 “Superstore” campaign launched Progressive’s first ever brand campaign, designed to help consumers feel comfortable buying insurance online. 15 years later, the campaign is still on air and as popular as ever. The business has grown by triple digit growth since the time of launch. The character Flo is a part of pop culture – she’s been spoofed on SNL, she’s Entertainment Weekly’s #1 Brand Icon of All Time, thousands of people have dressed up as her for Halloween (including Joe Jonas), and she’s been a Jeopardy question twice.
Brand:
Progressive Insurance
Client:
Progressive Insurance
Agency:
Arnold Worldwide
Language:
English
2023 GOLD
The New York Times
From 2016–2021, The Truth Is campaign established a compelling emotional message that allowed The New York Times to push back against the rising mistrust of the media and meet shifting consumer news consumption preferences head on. The campaign essentially paved the way for emotionally-led storytelling around the subscription market for the entire journalism industry, resulting in category leading results in key perceptions. Lastly, it contributed to a 321% increase in digital subscribership— helping the enterprise accomplish our goal to grow subscription revenue by 50%.
Brand:
The New York Times
Client:
The New York Times
Agency:
Droga5
Language:
English
2023 SILVER
How Reindeer Ready earned our share of the festive feels
This is the story of the humble carrot stick.
A product that, when we began, accounted for just 0.01% of McDonald’s sales.
Over 5 years, this previously overlooked vegetable has driven all new Brand Buzz, Brand Love and, ultimately, £86m of additional profit.
All amidst a fiercely competitive and media-crowded occasion, in which McDonald’s previously had no natural role: Christmas.
This is proof that long-term, brand and business building success can start in the most unlikely of places.
Brand:
McDonald's
Client:
McDonald's (United Kingdom)
Agency:
Leo Burnett (United Kingdom)
Language:
English
FINALISTS
Ally Bank
Save For What Matters
Emirates NBD
Innovation as a currency
Ooredoo
Enjoy the Internet
