Sustained Success - Services
Service communications efforts that have experienced sustained success for more than 3 years are eligible for entry.
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PROGRAM
2019 SILVER
Tips From Former Smokers
Smoking is the leading cause of preventable deaths in theU.S. The Tips®campaign was created to address this epidemic. To encourage smokers to quit, the campaign features hard-hitting ads showing real people living and suffering with smoking-related diseases who give Tips to smokers who could end up suffering from the same smoking-related diseases. Everytime the campaign ran, the number of calls to the Quitline increasedby more than half, driving more than 9 million quit attempts.
Brand:
U.S. Centers for Disease Control and Prevention
Client:
U.S. Centers for Disease Control and Prevention
Agency:
Arnold Worldwide
2019 BRONZE
Be the generation that ends smoking and #FinishIt
truth® is a non-profit youth brand with a mission to combat teen smoking. We measure success by how many young people we prevent from smoking. To change social norms & behavior, we impart knowledge to shift attitudes, change beliefs, and ultimately impact behavior.Despite challenges created by shifts in youth culture, an evolving tobacco industry and a constantly evolving media landscape, we’ve been instrumental in cutting the teen smoking rate by nearly 33% in the past four years, and responsible for keeping 2.4 million 15-24 year olds from smoking.
Brand:
truth
Client:
Truth Initiative
Agency:
72andSunny
FINALISTS
Pure Michigan
A State Claims Its Identity
Donate Life Pennsylvania
"Which Side Are You On?
Mastercard
Payments Service
