Sustained Success - Services

Service communications efforts that have experienced sustained success for more than 3 years are eligible for entry.

FILTER BY:

PROGRAM

Making Insurance Make A Difference

Income’s market share was on a steep decline in 2014. To reverse this, Income needed to aggressively differentiate itself. By committing to go beyond affordability, trust and honesty, Income refreshed it’s ‘made different’ promise to build relevance and genuinely make insurance make a difference in the lives of people. Market share steadily grew from 2015 to 2017, reaching a record high that beat the levels prior to the decline in 2014, all while having a decreasing share of voice.


Brand: Income
Client: INCOME
Agency: BBH ASIA PACIFIC

How ten years of building trust built the bottom line

In the mid 2000’s McDonald’s was the villain of the food industry and the public were eating it up. More people distrusted McDonald’s than trusted the brand in 2008, we needed to rebuild trust so people could feel good about eating our food again. After 10 years of building both Cognitive and Affective trust, more people trust than distrust McDonald’s: a greater positive trust gap (+22 ppts) than the negative gap we started with (-20 ppts). From econometric modelling, this shift in perception drove significant incremental revenue. 


Brand: McDonald's
Client: McDonald's UK
Agency: Leo Burnett London

The Joy Exchange


Brand: The Akanksha Foundation
Client: The Akanksha Foundation
Agency: Ogilvy & Mather Group, India

2018_au_2018_81_hero_1 Deakin University Think Young. Challenge today for a better tomorrow.
2018_ec_2018_42_hero_1 Tuenti Hola soy Tuenti un milenial más
2018_ec_2018_43_hero_1 Cámara de Comercio de Guayaquil Cybermonday EC
Close

Filter by:
+ Add More Filters

To browse winners in this category from previous years