Sustained Success - Services

Service communications efforts that have experienced sustained success for more than 3 years are eligible for entry.

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How transforming the Defence Force's approach to recruitment delivered record returns

This case study goes beyond a mere campaign. Instead, it shows how Host/Havas positioned the ADF as a 21st Century employer, not just through communications but in how it acts throughout the candidate journey, driving operational change that delivered record recruitment rates despite a reduced budget.


Brand: Defence Force Recruitment
Client: Defence Force Recruitment
Agency: Host/Havas

How Lidl Grew A Lot

This is a case study in how brands grow.  Sustained investment in broad reach media drives a significant and continued increase in customer penetration, removing perception roadblocks to growth and delivering profitable growth. Penetration drives growth. Advertising drives penetration. Investing in share of voice over and above share of market allows a small challenger to take on established behemoths in a fiercely competitive market. Except that, as a result of the approach described in this paper, Lidl isn't so small anymore.


Brand: Lidl
Client: Lidl UK
Agency: TBWA\London

Ultra alta velocidad en un mercado de precio


Brand: Netlife
Client: Netlife
Agency: Brand Building

2019_us_2019_e-3836-142_hero_1 Pure Michigan A State Claims Its Identity
2019_hr_2019_e-46-104_hero_1 Huawei Izgradnja Huawei branda
2019_ru_2019_1857_hero_1 Google Year in Search
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