Sustained Success - Services
Service communications efforts that have experienced sustained success for more than 3 years are eligible for entry.
How transforming the Defence Force's approach to recruitment delivered record returns
This case study goes beyond a mere campaign. Instead, it shows how Host/Havas positioned the ADF as a 21st Century employer, not just through communications but in how it acts throughout the candidate journey, driving operational change that delivered record recruitment rates despite a reduced budget.
Brand: Defence Force Recruitment
Client: Defence Force Recruitment
How Lidl Grew A Lot
This is a case study in how brands grow. Sustained investment in broad reach media drives a significant and continued increase in customer penetration, removing perception roadblocks to growth and delivering profitable growth. Penetration drives growth. Advertising drives penetration. Investing in share of voice over and above share of market allows a small challenger to take on established behemoths in a fiercely competitive market. Except that, as a result of the approach described in this paper, Lidl isn't so small anymore.
Client: Lidl UK