CLIENT
Ally
David Hixon, Executive Director, Marketing Strategy & Execution
Kyla Kappers, Senior Director, Marketing
Amanda Hitchcock, Marketing Director
AGENCY
Katie Moran, Group Account Director
Amanda Wu, Group Director, CRM Strategy
Jessie Morton, Group Director, Production
Yolande Botha, Associate Creative Director, Copywriting
Donnell Jones, Copywriter
Agustin Gilardoni, Senior Designer
William Pontarelli, Management Supervisor
Tom Morton, Global Chief Strategy Officer
Macarena Salgueiro, Associate Creative Director, Visual Design
Vitor Rossellini, Senior Producer
Mikako Yoshii, Manager, Marketing Sciences
Sohee Kim, Senior Designer
SUMMARY
Some banks offer high interest rates, but that doesn’t help you truly grow your savings. Ally launched savings tools to help its customers organize and automate their savings, with a highly contextual, personalized CRM program that nudged customers towards healthy savings habits. We broke category norms by being a bank that cares if you’re prepared for an emergency, that motivates you to save, and that celebrates you meeting your goals. And it’s working - customers using our tools save 2x more than those who aren’t.
