Sustained Success - Services
Service communications efforts that have experienced sustained success for more than 3 years are eligible for entry.
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PROGRAM
2020 BRONZE
2020 BRONZE
A Rallying Cry For Michigan
Pure Michigan is more than an ad campaign, but a rallying cry for the entire state of Michigan and it's people. Celebrating it's 12th year in 2018 by increasing tourism, tax revenues, and marketing ROI for it's twelfth consecutive year.
Brand:
Pure Michigan
Client:
Michigan Economic Development Corporation
Agency:
McCann Detroit
Language:
English
2019 SILVER
Ufone Super Card
Ufone was no. 4 in a 4 player market. The market was extremely competitive with over the top advertising, crazy price cuts and unkept promises. There were also very strong internal and external rumours about Ufones sell off as well, which was hurting employee morale, and general public confidence. Ufone needed a product and communication to bring it back from the dead. Something that could win back customer trust, and help us regain share in an extremely competitive price sensitive market.
Brand:
Super Card
Client:
Ufone
Agency:
JWT Grey
Language:
English
FINALISTS
Ally Bank
Save For What Matters
Emirates NBD
Innovation as a currency
Ooredoo
Enjoy the Internet
