Sustained Success - Services
Service communications efforts that have experienced sustained success for more than 3 years are eligible for entry.
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2019 BRONZE
3 years: it's not a matter of money
Tochka Bank is a pioneer to work with legal bodies only, not to have offline offices and to conduct payments 24/7. It formed the category of “A bank for entrepreneurs”; its philosophy is the client’s success. A ‘different’ bank needed unique advertising. We went through hell and zombies with the Bank. We spoke about the Bank’s values on the language of classic literature and action movies and genuinely supported its clients. After 3 years of cooperation, Tochka’s client base grew so much that it became necessary to launch an HR-campaign to attract new employees to work with new clients.
Brand:
Tochka bank
Client:
Tochka bank
Agency:
Voskhod
Language:
English, Russian
2018 GRAND
How Lidl Grew A Lot
This is a case study in how brands grow. Sustained investment in broad reach media drives a significant and continued increase in customer penetration, removing perception roadblocks to growth and delivering profitable growth. Penetration drives growth. Advertising drives penetration. Investing in share of voice over and above share of market allows a small challenger to take on established behemoths in a fiercely competitive market. Except that, as a result of the approach described in this paper, Lidl isn't so small anymore.
Brand:
Lidl
Client:
Lidl UK
Agency:
TBWA\London
Language:
English
2018 GOLD
Values Endure Over Time
In 2014, Singapore was destined to “outstrip Switzerland as the world’s wealth management centre”. Whilst global and local private banks were well placed to take a share of this lucrative pie, UOB Private Bank was a newcomer and a minnow. Yet by building a deeply emotive brand rooted in enduring Asian culture and values – and then enduring with this approach over the next 3 years, UOB Private Bank has enjoyed unparalleled business and brand growth that ranks at the very top of the industry.
Brand:
UOB (UNITED OVERSEAS BANK)
Client:
UOB
Agency:
BBH ASIA PACIFIC
Language:
English
FINALISTS
Ally Bank
Save For What Matters
Emirates NBD
Innovation as a currency
Ooredoo
Enjoy the Internet
