Sustained Success - Services
Service communications efforts that have experienced sustained success for more than 3 years are eligible for entry.
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PROGRAM
2018 BRONZE
Be The Generation That Ends Smoking and #FinishIT
truth® is a non-profit youth brand with a mission to combat teen smoking. We measure success by how many youth we prevent from smoking. To change social norms & prevent someone from starting smoking, we impart knowledge, shift attitudes and beliefs & ultimately change behavior–which takes time, consistency, & motivating reasons why. Despite facing evolving culture, efforts of Big Tobacco, and changes in youth media habits, we’ve helped cut teen smoking by 1/4 in the past 3 years, and are responsible for keeping hundreds of thousands of teens from smoking.
Brand:
Truth Initiative
Client:
Truth Initiative
Agency:
72andSunny
Language:
English
2018 BRONZE
2017 GOLD
Individual Expressionism - Leveraging Art & Fashion
Bolia.com is a company that sells modern furniture by leveraging a unique business concept to seamlessly integrate physical retail stores with e-commerce. As the financial crisis roared into the Nordics consumers desire to invest in the category dropped dramatically. As a consequence, the company developed a new strategy: leveraging elements from the contemporary art and fashion scene. Between 2010 – 2016 revenue increased by 256% and profits went from a negative 3.5 million in 2010 to a positive 8.9 million Euros in 2016. The campaign has provided a ROI of 7.3.
Brand:
Bolia.com
Client:
Bolia.com
Agency:
Uncle Grey
Language:
English
FINALISTS
Ally Bank
Save For What Matters
Emirates NBD
Innovation as a currency
Ooredoo
Enjoy the Internet
