Sustained Success - Services
Service communications efforts that have experienced sustained success for more than 3 years are eligible for entry.
The "Our Stand" Campaign
In the late 1990s auto insurance became a commodity. Consumers perceived all insurance to be the same, giving competitors the opportunity to position price as the only differentiator. Allstate had to take a stand that being protected from life's uncertainties is more important than price. Through honest conversations, the campaign brought to mind everyday vulnerabilities and highlighted what Allstate actively does to protect its customers. By helping customers understand the value of being in good hands, the campaign humanized the brand and provoked reconsideration, translating to quoting and new business.
Client: Allstate Insurance Company
Agency: Leo Burnett/Arc Worldwide
'A whole different animal'
The Frontier brand needed to be built from the ground up; increasing brand awareness while fending off current and unforeseen competition that threatened to erode market share and growth. Our campaign strategy has allowed us to create an unparalleled emotional bond in the cold, uncaring airline industry. Six years later, over 100 TV spots and countless other messaging, the people of Colorado continue to want more - all of which continues to make Frontier Airlines "A whole different animal."
Brand: Frontier Airlines
Client: Frontier Airlines
Agency: Grey New York
The Strategic Corporal
Throughout the years, Marine Corps Recruiting Command?s (MCRC) mission has been constant, pursuing the finest young men and women, 17-24 years of age, who have what it takes to become Marines. Whether the nation is at war or peace, despite an increasingly partisan political climate, regardless of the swings of economic disparity and in the face of the cultural nuances that emerge with the arrival of each new generation, the Marines recruit the highest quality young men and women to maintain the elite force that protects our country.
Brand: United States Marine Corps
Client: Marine Corps Recruiting Command
Agency: JWT Atlanta