Sustained Success - Services
Service communications efforts that have experienced sustained success for more than 3 years are eligible for entry.
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2017 GOLD
Small Business Saturday
Small Business Saturday (SBS) has transformed the way Americans think about local, community businesses. Over the last six years, the day has grown from a social moment into a social movement in the truest sense, generating more than $50 Billion for small businesses nationally on just 6 celebrated days (1). It has become an official national day supported by the US President.
Brand:
American Express
Client:
American Express
Agency:
DigitasLBi
Language:
English
2017 GOLD
You Above All
In a category where choice is defined by rational factors, the 'You Above All' campaign galvanized the JetBlue brand around a powerful insight people tolerate a level of treatment on planes that they wouldnt tolerate elsewhere. Despite 3.2% market share and being outspent by competitors, the campaign punctured the indifference of marginalized flyers and reminded them they deserve better, delivering 11% YOY revenue growth and increasing brand commitment by 17pp to 65% vs. a category average of 37%.
Brand:
JetBlue Airways
Client:
JetBlue Airways
Agency:
MullenLowe U.S.
Language:
English
2017 SILVER
A Movement for Michigan
Pure Michigan is much more than an ad campaign.Its a movement that has generated unstoppable growth in tourism revenueand invaluable pride for an entire state. In the face of recession, political change and seemingly daily Detroit-bashing headlines, Pure Michigan has generated 27 million visitor trips, $8 billion in visitor spending and $557 million in tax revenue (2006-2015). ROI has risen annually from $2.11 (2006)to $7.67 (2015), proving not only efficacy, but how its been instrumental in rebuilding the states economy, reputation and pride.
Brand:
Pure Michigan
Client:
Michigan Economic Development Corporation
Agency:
McCann Detroit
Language:
English
FINALISTS
Ally Bank
Save For What Matters
Emirates NBD
Innovation as a currency
Ooredoo
Enjoy the Internet
