Sustained Success - Services
Service communications efforts that have experienced sustained success for more than 3 years are eligible for entry.
Domino's - The Pizza Company Turnaround
In 2010, after serving the same pizza for 50 years, Dominos was in trouble. Sales were declining, the stock price was in the tank, and their customers felt the pizza tasted like cardboard. Dominos embraced the hate by publicly admitting they sucked, and adopted a willingness to improve and innovate beyond the expected, proving out their OH YES WE DID. tagline time and time again. Its a spirit that has led to over five years of dominant sales growth, a meteoric stock increase, and a reputation as an innovator.