Sustained Success - Services

The Joy Exchange

Brand: The Akanksha Foundation
Client: The Akanksha Foundation
Agency: Ogilvy & Mather Group, India
Language: English

Bring Your Challenges

Prudential was challenged to remain relevant with Americans who were feeling uncertain about their financial futures and ignored by an industry peddling unrealistic promises. Tapping into the fundamental human truth that even daunting tasks can be accomplished if you break them into manageable steps, The Bring Your Challenges Campaign inspired audiences to take control of their retirement, one small step at a time. Our stories, events, tools and products have increased overall impressions of Prudential by 25% and consideration by 72%, and made Prudential a true industry thought leader.

Brand: Prudential
Client: Prudential
Agency: Droga5
Language: English

Tips From Former Smokers

Smoking is the leading cause of preventable death in the U.S. The Tips campaign was created to address this epidemic. To encourage smokers to quit, the campaign features hard-hitting ads that show real people living and suffering with smoking-related diseases who give Tips to smokers who could end up suffering from the same smoking-related diseases. Every time the campaign ran, the calls to the quitline more than doubled and clicks to the website increased at least 500%, driving more than 5 million quit attempts. 

Brand: US Centers for Disease Control and Prevention
Client: US Centers for Disease Control and Prevention/Office on Smoking and Health
Agency: Arnold Worldwide
Language: English