Sustained Success - Services

Service communications efforts that have experienced sustained success for more than 3 years are eligible for entry.



GEICO: 20 Years in the Making

Over the course of the last 20 years, GEICO has moved from a distant 7th place market share position in the car insurance category to 2nd. They have been the fastest growing insurance company for the last 11 years and during that time, have solidified their brand position as a category leader.

Brand: GEICO
Client: GEICO
Agency: The Martin Agency

Baedal Minjok 2016 Campaign

배달의민족 2015년 캠페인 목표는 배달앱 1위 브랜드로서 업의 본질에 관한 메시지 전달을 통해 시장 파이를 키우는 것이였음
배달 음식은 ‘적당히 한 끼 때우는 음식’이라는 소비자들의 좋지 않은 선입견을 깨고자 배달의민족 앱에서 리뷰가 좋은 '배달 맛집'을 실제로 소개함
이번 캠페인은 배달 맛집에 대한 소비자들의 인식을 바꾸는 계기가 되었고 광고에 소개된 맛집의 매출과 함께 다운로드, 주문수, 리뷰수 등 배달의민족
마케팅 수치를 동반 상승시켰음 (다운로드 수 1,600만 →  2,000만 / 월 주문 수 430만 → 560만 / 월 리뷰 수 24만 → 37만)

Brand: Baedal Minjok
Client: Woowa Brothers
Agency: HS Ad

Pure Michigan

The Pure Michigan campaign, launched in May, 2006, has a primary goal of increased travel to, and spending in, Michigan by tourists from throughout the United States and beyond. It has achieved and surpassed this goal and grown to become a rallying cry for the entire state. Both visitor spending and trips generated have grown five- and six-fold, respectively, since the campaign launched, generating over 400 million in much needed tax revenues. State branding is now proudly displayed by motorists who affix Pure Michigan license plates to their vehicles.

Brand: Pure Michigan
Client: Michigan Economic Development Corporation
Agency: McCann Erickson Detroit

2019_us_2019_e-3836-142_hero_1 Pure Michigan A State Claims Its Identity
2019_hr_2019_e-46-104_hero_1 Huawei Izgradnja Huawei branda
2019_ru_2019_1857_hero_1 Google Year in Search

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