Positive Change - Social Good: Non-Profit

Is given to Everyone

In order to convey the message about the effectiveness of rehabilitation after a stroke, the most popular football club of the country changed its champion slogan "Its not given to everyone" to the opposite (by removing the particle "not") before the match with the most important rival - Zenit from St. Petersburg. A few seconds before the match, Petya Buravtsev, a young Spartak fan who survived the severe form of a stroke and underwent rehabilitation, first rose from the stroller and, in front of 45,000 spectators, made a symbolic blow to the ball. On his T-shirt was the inscription"Is Given Nevrohelp.info To Everyone", she directed to a site where families in whom there was a stroke could find all the necessary information.

Brand: Takeda/Nevrohelp.info
Client: Takeda Pharmaceuticals International
Agency: TWIGA Communication Group
Language: English, Russian

How A Little Charity Grew Its Revenues And Saved More Art By Thinking Big

In seven years the Art Fund charity’s National Art Pass has helped to save hundreds of works of British art and also make sure art is seen, supporting a museum and gallery sector in distress.
The last two years have seen our strongest ever sales performance - and therefore our most profound contribution to ‘social good’ – thanks to a shift to emotional campaigning and, specifically, our first ever film. This is the story of a charity that refused to behave like one, and how everyone wins as a result.

Brand: Art Fund
Client: Art Fund
Agency: Mullen Lowe London
Language: English

Tavelogue

Brand: Child Sponsorship
Client: ActionAid Hellas
Agency: McCann Worldgroup
Language: Greek