CLIENT
Down Syndrome International
1. Russell Watkins - Marketing Director
AGENCY
Forsman & Bodenfors Singapore *Lead Agency
1. Rachel Kennedy - Creative Director / Art Director
2. Firrdaus Yusoff - Creative Director / Copywriter
3. Amanda Zhang - Producer
4. Jade Cheng - Account Director
5. Moses Wu - Art Director
6. Gary Lim - Art Director
7. Jason Feng - Designer
8. Deborah Abraham - PR Director
9. Siddhant Lahiri - Strategy Director
The Diigitals
SUMMARY
Down Syndrome International (DSI) wanted to drive awareness and relevance with young people globally, and change the social landscape to make it inclusive. They realised that even though the youth spent a significant chunk of their time in the digital realm, there was very little visibility of people with disabilities or Down Syndrome there. The solution was Kami - the world's first virtual influencer with Down Syndrome. As the catalyst for a more inclusive metaverse, Kami created many new conversations, and tremendous visibility for an under-represented group online.
