Positive Change - Social Good: Non-Profit
Recognizing non-profit organizations and associations whose communications efforts have effectively driven positive change for society and successfully contributed back to the organization's purpose. Campaigns must show measurable impact and pro
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PROGRAM
2018 SILVER
Evan
With gun violence in the US outpacing other developed nations, the need for change is clear. But the debate around solutions has largely fallen on deaf ears due to the politicized nature of the conversation. Sandy Hook Promise reframed the national debate around gun violence to focus on people, not politics. Our film showcased the fact that gun violence is preventable, when you know the signs. This message struck a chord, garnering billions of impressions, 115 Million views, and an 11X increase in signups to their Promise Leader Program.
Brand:
Sandy Hook Promise
Client:
Sandy Hook Promise
Agency:
BBDO New York
Language:
English
2018 SILVER
2018 SILVER
A Meme Gallery
The general learning disabled, due to lack of social interaction, are often neglected and forgotten. Can the power of technology bring equality to this community, help them voice their identity? We created a HTML5 digital gallery of artwork of 36 general learning disabled individuals. Users were able to engage these individuals by spending 1 RMB using WeChat Pay to purchase their painting. On the same day we urged every WeChat user to donate their “Moment”and frame this painting on their social space, linking public care into a continuing digital gallery.
Brand:
Tencent
Client:
Tencent
Agency:
Tencent
Language:
Mandarin
FINALISTS
NHS Organ Donation
Waiting to Live: Shining a light on children waiting for a transplant
Un Women
Child Wedding Cards
AdCouncil Fentanyl Awareness
Substitute Dealers
