Positive Change - Social Good: Non-Profit
Recognizing non-profit organizations and associations whose communications efforts have effectively driven positive change for society and successfully contributed back to the organization's purpose. Campaigns must show measurable impact and pro
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PROGRAM
2017 GOLD
"Even An Asshole Can Save A Life"
How do you inspire the most eligible but under-indexed group, millennial males, to register to become an organ donor? Meet Coleman Sweeney; the world's biggest asshole.
Brand:
Donate Life America
Client:
Donate Life America
Agency:
The Martin Agency
Language:
English
2017 GOLD
Redraw The Balance
In a swarm of conversation about gender equality, the Redraw the Balance film zoned in on the root cause of the problem and inspired real change. The campaign generated an 88% increase in annual registrations, ensuring an incremental 3,275 people signed up to actively help explode the gender stereotypes holding us all back. The film has also become a teaching tool and is affecting reappraisal in classrooms amongst young children.
Brand:
Inspiring The Future
Client:
Education & Employers
Agency:
MullenLowe London
Language:
English
FINALISTS
AdCouncil Fentanyl Awareness
Substitute Dealers
Down Syndrome International
Meet Kami
Magna fundraising
Children: Testimony of War
