Positive Change - Social Good: Non-Profit
Recognizing non-profit organizations and associations whose communications efforts have effectively driven positive change for society and successfully contributed back to the organization's purpose. Campaigns must show measurable impact and pro
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2018 BRONZE
The Florida Man Project
With volunteerism at a 14-year low, Big Brothers Big Sisters Tampa Bay had a problem: too many Little Brothers. In order to convince Florida men to become Big Brothers, we recruited the help of an unexpected ally: The Florida Man. Known around the internet for outrageous feats, we created our own clickbait that surprised users with meaningful mentorships. By encouraging Florida men to make Florida proud, we increased Big Brother sign ups and gave BBBSTB the best month of male sign ups on record!
Brand:
Big Brothers Big Sisters of Tampa Bay
Client:
Big Brothers Big Sisters of Tampa Bay
Agency:
22squared
Language:
English
2018 BRONZE
Time With Mum
How do you get a group of ego-driven, defiant, reckless drivers, who are immune to the consequences of speeding, to start thinking about their behaviour on the road? This campaign found a new way to connect with this impenetrable audience by creatively taking away what mattered most to them – their freedom. Our innovative creative idea, real-time media approach and unique influencer strategy saw unprecedented engagement for a Government campaign, got 40% of our boys rethinking how they drive and reduced the number of speeding fines by c.30,000.
Brand:
Road Safety Commission Western Australia
Client:
Road Safety Commission
Agency:
MullenLowe 303
Language:
English
FINALISTS
NHS Organ Donation
Waiting to Live: Shining a light on children waiting for a transplant
Un Women
Child Wedding Cards
AdCouncil Fentanyl Awareness
Substitute Dealers
