Positive Change - Social Good: Non-Profit
Recognizing non-profit organizations and associations whose communications efforts have effectively driven positive change for society and successfully contributed back to the organization's purpose. Campaigns must show measurable impact and pro
FILTER BY:
PROGRAM
2018 BRONZE
A Retirement Speech
One out of 10 newborn babies is preterm. It's very hard for them to survive and they need to depend on life-saving equipment at all time. Our work raised awareness on preterm babies’ conditions and the funds crowed into the hospital helped renewing the life-saving equipment.
Brand:
Mennonite Christian Hospital
Client:
Mennonite Christian Hospital
Agency:
United Advertising
Language:
Mandarin
2018 BRONZE
Fading Font
China has the highest number of Alzheimer’s sufferers in the world, but because of the lack of knowledge, very few seek treatment until it is too late. How to remind the public this disease will rob the most precious thing they have, their memories? We create The Fading Font, to demonstrate how Alzheimer’s would take away people’s memories piece by piece. On World Alzheimer’s day, we launched the font across social media with the support from hundreds of brands and celebrities, and raised the public’s awareness on the disease.
Brand:
Alzheimer’s Disease Chinese
Client:
Alzheimer's Disease International
Agency:
mcgarrybowen Shanghai
Language:
Mandarin
FINALISTS
NHS Organ Donation
Waiting to Live: Shining a light on children waiting for a transplant
Un Women
Child Wedding Cards
AdCouncil Fentanyl Awareness
Substitute Dealers
