Positive Change - Social Good: Non-Profit
Recognizing non-profit organizations and associations whose communications efforts have effectively driven positive change for society and successfully contributed back to the organization's purpose. Campaigns must show measurable impact and pro
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PROGRAM
2018 BRONZE
Uncle Zhora
How to overcome fears of people to take loans? It should be shown like simple, accessible communication with involving celebrity. So we made a series of humorous videos with Uncle Jorge, who sing the song about relevant situations for loans. The popularity of the campaign gave results that exceeded the plan: it increased the number of advertisement knowledge almost in twice during 1.5 months. Therefore, the communication goals were achieved, as well as the client's received good business results.
Brand:
Moneyveo
Client:
Moneyveo
Agency:
Havas Ukraine
Language:
English
2018 BRONZE
FINALISTS
NHS Organ Donation
Waiting to Live: Shining a light on children waiting for a transplant
Un Women
Child Wedding Cards
AdCouncil Fentanyl Awareness
Substitute Dealers
