Positive Change - Social Good: Non-Profit
Recognizing non-profit organizations and associations whose communications efforts have effectively driven positive change for society and successfully contributed back to the organization's purpose. Campaigns must show measurable impact and pro
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PROGRAM
2017 BRONZE
2017 BRONZE
2017 BRONZE
I Am A Witness
Bullying is mobile. Over 40% of teens experience cyberbullyingsometimes with tragic consequences. The I Am a Witness campaign gave teens a way to push back by enabling witnesses of bullying to snuff it out. The campaign created an emoji, the first of its kind, that gave the silent majority of witnesses a way to call out abuse and the abusers as it happened. With an innovative interactive video, influencer programs and a simple message, I Am a Witness gave teens a simple, powerful tool to reduce a corrosive problem.
Brand:
Ad Council
Client:
Ad Council
Agency:
Goodby Silverstein & Partners
Language:
English