Fb-logo-2000x2000
Twitter-logo-2000x2000
Linkedin-logo-2000x2000

Positive Change - Social Good: Non-Profit

Recognizing non-profit organizations and associations whose communications efforts have effectively driven positive change for society and successfully contributed back to the organization's purpose.  Campaigns must show measurable impact and pro

FILTER BY:

PROGRAM

Blood Banking


Brand: Indian Red Cross Society
Client: Indian Red Cross Society (Karnataka State Branch)
Agency: J. Walter Thompson
Language: English

Mr. Bear Driver


Brand: Automobil Clubul Roman
Client: Automobil Clubul Roman
Agency: Publicis Romania/Publicis One
Language: English

I Am A Witness

Bullying is mobile. Over 40% of teens experience cyberbullying—sometimes with tragic consequences. The “I Am a Witness” campaign gave teens a way to push back by enabling witnesses of bullying to snuff it out. The campaign created an emoji, the first of its kind, that gave the “silent majority” of witnesses a way to call out abuse and the abusers as it happened. With an innovative interactive video, influencer programs and a simple message, “I Am a Witness” gave teens a simple, powerful tool to reduce a corrosive problem.


Brand: Ad Council
Client: Ad Council
Agency: Goodby Silverstein & Partners
Language: English

2024_us_2024_e-9626-688_hero_1 AdCouncil Fentanyl Awareness Substitute Dealers
2023_ap_2023_sc-sn005_hero_1 Down Syndrome International Meet Kami
2023_eu_2023_e-822-945_hero_1 Magna fundraising Children: Testimony of War
Close

Filter by:
+ Add More Filters

To browse winners in this category from previous years