Positive Change - Social Good: Non-Profit
Recognizing non-profit organizations and associations whose communications efforts have effectively driven positive change for society and successfully contributed back to the organization's purpose. Campaigns must show measurable impact and pro
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2017 GOLD
2017 GOLD
2017 GOLD
Change4Life Sugar Smart
The average child eats three times the recommended amount of sugar, with 1/3 now overweight when leaving primary school. No parent wants this. We identified the problem, parents don't understand how much sugar is in the food and drink they give their children. Our solution was Sugar Smart a campaign which instantly visualised sugar levels in food and drink through an app. Over 2,000,000 people downloaded the app, scanning over 14,000,000 products, with 81% of users stating they cut sugar in their child's diet as a result of the campaign.
Brand:
Public Health England
Client:
Public Health England
Agency:
MEC UK
Language:
English
FINALISTS
NHS Organ Donation
Waiting to Live: Shining a light on children waiting for a transplant
Un Women
Child Wedding Cards
AdCouncil Fentanyl Awareness
Substitute Dealers
