Positive Change - Social Good: Non-Profit
Recognizing non-profit organizations and associations whose communications efforts have effectively driven positive change for society and successfully contributed back to the organization's purpose. Campaigns must show measurable impact and pro
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2017 BRONZE
Merit Bin
Pilgrims who visit the holy site of Sri Pada witness unholiest of sights - Garbage. The Rathnapura Divisional Council created special bins for pilgrims, inspired by traditional temple art, to donate garbage instead of donating money. They also rewrote traditional chants to champion the idea of waste disposal as a way of collecting merits. Overall, three and a half times more waste was collected from all garbage bins, while the special bins collected twice as much. Garbage was no longer garbage; it was a meritorious act in the pilgrim's journey towards enlightenment.
Brand:
Rathnapura Divisional Council
Client:
Rathnapura Divisional Council
Agency:
Leo Burnett Sri Lanka
Language:
English
2017 BRONZE
Change where you buy your coffee, change the world
Homelessness has doubled in London in the past five years. A traditional advertising solution would not be enough. So we launched Change Please, a new coffee brand staffed by the homeless to help the homeless, giving people an opportunity to work their way off the street. An initial £10k investment unlocked coffee sales of £625k that has helped people make a new start, increased Big Issue sales by 5% and helped save the government £600k. It has delivered a ROMI of £14.50:1.
Brand:
The Big Issue / Change Please
Client:
The Big Issue / Change Please
Agency:
FCB Inferno
Language:
English
FINALISTS
AdCouncil Fentanyl Awareness
Substitute Dealers
Down Syndrome International
Meet Kami
Magna fundraising
Children: Testimony of War
