Positive Change - Social Good: Non-Profit
Recognizing non-profit organizations and associations whose communications efforts have effectively driven positive change for society and successfully contributed back to the organization's purpose. Campaigns must show measurable impact and pro
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2017 SILVER
2017 SILVER
Bedstock: Playing Music From Our Bed For Kids Stuck In Theirs
This is a story about what smart thinking can achieve when your marketing budget is zero dollars. Welcome to Bedstock. The world's first and only music festival played entirely from bed for children stuck in theirs. An event that generated over 138M media impressions for MyMusicRx, the flagship charity of the Children's Cancer Association, and an increase of 179% in Total Revenue and 233% in Gifts. All achieved with $0 budget.
Brand:
MyMusicRx for the Children's Cancer Association
Client:
Children's Cancer Association
Agency:
Anomaly
Language:
English
FINALISTS
NHS Organ Donation
Waiting to Live: Shining a light on children waiting for a transplant
Un Women
Child Wedding Cards
AdCouncil Fentanyl Awareness
Substitute Dealers
