Positive Change - Social Good: Non-Profit
Recognizing non-profit organizations and associations whose communications efforts have effectively driven positive change for society and successfully contributed back to the organization's purpose. Campaigns must show measurable impact and pro
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PROGRAM
2016 SILVER
More than a Costume
In October In October 2014, Doctors of the World needed to raise money to contain Ebola and treat patients in West Africa. But they were completely unknown in the United States and theyd missed the news cycle, when most giving occurs. With More Than a Costume, Doctors of the World turned 2014s most controversial Halloween costume into a donation device, emerging as an audacious, smart non-profit. In 72 hours they doubled their donor base, and in just seven days, they raised enough to equip 4,600 doctors with real Ebola protective suits.
Brand:
Doctors of the World
Client:
Doctors of the World USA
Agency:
Publicis North America
Language:
English
2016 SILVER
Love Has No Labels
Issues surrounding discrimination and prejudices are pervasive in our society, but 85% Americans consider themselves to be unprejudiced. Yet only 37% of adults report that they are regularly accepting and inclusive of others and/or encourage others to be more accepting and inclusive. The LHNL campaign goal was to help people recognize the biases they didnt even know they had. 6 months after the launch of the campaign significantly more adults report they are regularly accepting and inclusive of others and/or encourage others to be more accepting and inclusive.
Brand:
Ad Council
Client:
Ad Council
Agency:
R/GA
Language:
English
FINALISTS
AdCouncil Fentanyl Awareness
Substitute Dealers
Down Syndrome International
Meet Kami
Magna fundraising
Children: Testimony of War
