Positive Change - Social Good: Non-Profit

Recognizing non-profit organizations and associations whose communications efforts have effectively driven positive change for society and successfully contributed back to the organization's purpose.  Campaigns must show measurable impact and pro

2015 BRONZE

Animal Instincts Pet Condoms

Every 12 seconds, a healthy, adoptable dog or cat is euthanized. Not the offspring of homeless street animals but of cherished family pets. While the solution is simple have pets spayed/neutered, for owners, its far from easy as sterilization of their pets often translates into self-emasculation. Partnering with SF SPCA, we launched Animal Instincts Pet Condoms, disrupting skeptics with condom brochure dispensers and starting a global conversation with consumer generated content. Its ridiculous nature drove home the idea that the only real fix is to spay/neuter their pets.

Brand: SF SPCA
Client: San Francisco SPCA
Agency: Geometry Global
Language: English

2014 GOLD

Smoking Kid - A Personal Message to the Smokers

Thai Health Promotion Foundation (THPF) has operated and aggressively promoted free hotline, 1600 Quitline to help smokers kick the habit. Despite the high investment, the number of calls remained considerably low. The campaigns failed to create long-term behavioral change. Smoking Kid employed a new approach for anti-smoking campaign which communicated with smokers on a personal level. With no media spending, Smoking Kid had an enormous impact with massive earn media beyond Thailand. The campaign was sparking conversation and inspiration about quit smoking around the world.

Brand: Thai Health Promotion Foundation
Client: Thai Health Promotion Foundation
Agency: Ogilvy & Mather Advertising Thailand
Language: English

2014 GOLD

Milk Carton 2.0

MCSC is the only organization committed to the search and rescue of missing kids, handling 50,000 cases a year with limited funding. Instead of an ad to raise awareness to increase donations, we asked Canadians to donate something even more important their social currency. The Most Valuable Search Party, a digital innovation toolkit utilizing Facebook, Twitter, Foursquare and Pinterest, was created to actively engage the Canadian public in the search to find missing kids; reaching 70% of all Canadians and responsible for the safe return of 7 kids and counting.

Brand: Missing Children Society of Canada
Client: Missing Children Society of Canada
Agency: Grey Canada
Language: English

FINALISTS

AdCouncil Fentanyl Awareness Substitute Dealers

Down Syndrome International Meet Kami

Magna fundraising Children: Testimony of War