Positive Change - Social Good: Non-Profit

Smoking Kid - A Personal Message to the Smokers

Thai Health Promotion Foundation (THPF) has operated and aggressively promoted free hotline, 1600 Quitline to help smokers kick the habit. Despite the high investment, the number of calls remained considerably low. The campaigns failed to create long-term behavioral change. Smoking Kid employed a new approach for anti-smoking campaign which communicated with smokers on a personal level. With no media spending, Smoking Kid had an enormous impact with massive earn media beyond Thailand. The campaign was sparking conversation and inspiration about quit smoking around the world.

Brand: Thai Health Promotion Foundation
Client: Thai Health Promotion Foundation
Agency: Ogilvy & Mather Advertising Thailand
Language: English

"Social Fuel"

MINDDRIVE, a Kansas City program for at-risk teens, was created to combat rising high school dropout rates. It worked, but no one outside of Kansas City knew about it.

Brand: MINDDRIVE
Client: MINDDRIVE
Agency: VML
Language: English

La Carrera mas Dif'cil del Mundo

Brand: Fundacion Puente
Client: Fundacion Puente
Agency: JWT
Language: Spanish