Positive Change - Social Good: Non-Profit
Recognizing non-profit organizations and associations whose communications efforts have effectively driven positive change for society and successfully contributed back to the organization's purpose. Campaigns must show measurable impact and pro
FILTER BY:
PROGRAM
2010 BRONZE
The Graduation Problem -The Dropout Issue Reframed
By looking at the high school graduation problem through a new lens (the student's perspective), we were able to change the conversation surrounding the issue from one that prevented potential dropouts to one that promoted potential graduates. Our 'Boostup' program changed the tone of the conversation from negative to positive, resulting in more donated media, more involvement from teens and parents on boostup.org and ultimately involvement from the White House itself. Most importantly we were able to instill the notion that graduation is probable if we believe that it's possible.
Brand:
BoostUp
Client:
Ad Council
Agency:
Publicis New York
Language:
English
FINALISTS
NHS Organ Donation
Waiting to Live: Shining a light on children waiting for a transplant
Un Women
Child Wedding Cards
AdCouncil Fentanyl Awareness
Substitute Dealers
