Ad Council

Tony Stamilio, Director of Strategic Planning - US Army
Heidi Arthur, SVP, Group Campaign Director
Dzu Vien Bui, Campaign Director

Publicis New York *Lead Agency

Michael Doody, Global Strategy Director
Perry Essig, SVP, Creative Director
Tom Drymalski, SVP, Creative Director
Alec Brownstein, Copywriter
Jacob Maraya, Art Director
Donna Lee Ubertalli, SVP, Group Account Director
Chris Berger, VP, Integrated Production Director

@radical.media

By looking at the high school graduation problem through a new lens (the student's perspective), we were able to change the conversation surrounding the issue from one that prevented potential dropouts to one that promoted potential graduates. Our 'Boostup' program changed the tone of the conversation from negative to positive, resulting in more donated media, more involvement from teens and parents on boostup.org and ultimately involvement from the White House itself. Most importantly we were able to instill the notion that graduation is probable if we believe that it's possible.