Fb-logo-2000x2000
Twitter-logo-2000x2000
Linkedin-logo-2000x2000

Positive Change - Social Good: Non-Profit

Recognizing non-profit organizations and associations whose communications efforts have effectively driven positive change for society and successfully contributed back to the organization's purpose.  Campaigns must show measurable impact and pro

FILTER BY:

PROGRAM

Keep A Child Alive - Digital Death Campaign

TBWA's Digital Death campaign for Keep A Child Alive, a grass-roots HIV/AIDS charity, featured celebrities with collectively over 30 million Facebook and Twitter followers who pledged to digitally die until $1 million was raised towards HIV/AIDS. The celebrities posed in coffins to illustrate their digital deaths and created Last Tweet and Testaments that they released to their fans. The campaign accounted for 1/3 of all global coverage on World AIDS Day and raised $1 million in 6 days.


Brand: Keep A Child Alive
Client: Keep A Child Alive
Agency: TBWA\Chiat\Day New York
Language: English

Making something of Nothing

At a time of great need, facing a problem of daunting scale, the barrier that nothing can end hunger was tuned on its head to become a brand and a rallying cry for our state. New distribution channels, new brands and new customers were all evidence that an idea can tackle even the biggest of problems.


Brand: Rhode Island Community Food Bank
Client: The Rhode Island Community Food Bank
Agency: Nail Communications
Language: English

Be That Woman

The Washington Area Women's Foundation started the "Be That Woman" movement in 2009 to attract a new breed of socially connected donors during the recession. Based on the insight that when we invest in women and girls, we all grow, the movement employed a powerful, animated viral video, blogger outreach, a website with consumer generated content and social media to build a community of engaged supporters. That year they raised nearly as much as they had in the previous 3 years combined. And the average donation size was up 35%.


Brand: Washington Area Women's Foundation
Client: Washington Area Women's Foundation
Agency: RP3 Agency
Language: English

2024_uk_2024_e-1063-255_hero_1 NHS Organ Donation Waiting to Live: Shining a light on children waiting for a transplant
2024_pk_2024_e-3125-524_hero_1 Un Women Child Wedding Cards
2024_us_2024_e-9626-688_hero_1 AdCouncil Fentanyl Awareness Substitute Dealers
Close

Filter by:
+ Add More Filters

To browse winners in this category from previous years