Positive Change - Social Good: Non-Profit
Recognizing non-profit organizations and associations whose communications efforts have effectively driven positive change for society and successfully contributed back to the organization's purpose. Campaigns must show measurable impact and pro
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2013 GOLD
2013 GOLD
Tips from Former Smokers
Very simply, smoking kills. To address this major public health issue, the CDC wanted to develop the very first federally funded national tobacco education campaign. The Tips from Former Smokers campaign contains hard-hitting, emotional ads that shed light on the health consequences of tobacco use by featuring the powerful true stories of real people who struggle daily with their disabilities caused by smoking while encouraging smokers to quit. Initial research indicates the 12-week campaign was a major success, with thousands reaching out to the quitline or website for free help.
Brand:
US Centers for Disease Control & Prevention (CDC)
Client:
US Centers for Disease Control and Prevention
Agency:
Arnold Worldwide
Language:
English
2013 SILVER
"Give something that means something"
When the Red Cross needed to increase fundraising during the all-important Holiday season, we realized securing more monetary donations required securing more PSA media donations. We discovered the key to appealing to PSA Directors was appealing to their audience. We did this by creating a campaign that recaptured the true meaning of the Holidays, and invited people to give something that means something. This appealed successfully to PSA Directors, who increased our National airtime by 2.5 times, and led to a 28% increase in donations, well above our +5% goal.
Brand:
American Red Cross
Client:
American Red Cross
Agency:
BBDO New York
Language:
English
FINALISTS
NHS Organ Donation
Waiting to Live: Shining a light on children waiting for a transplant
Un Women
Child Wedding Cards
AdCouncil Fentanyl Awareness
Substitute Dealers
