Positive Change - Social Good: Non-Profit
Recognizing non-profit organizations and associations whose communications efforts have effectively driven positive change for society and successfully contributed back to the organization's purpose. Campaigns must show measurable impact and pro
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PROGRAM
2013 BRONZE
BAM and then it hits you.
BAM is about to celebrate its 150th anniversary however; much of what was happening there was overshadowed by the cultural offerings in Manhattan. In order for BAM to compete with these more recognized places for ticket buyers and sponsors, BAM needed to establish a strong brand. So we tapped into our targets universal desire for daring programming with our insight: BAM performances are ones you NEVER forget. Our campaign idea, "BAM and then it hits you," showcased how BAM moments linger. Not only did the campaign result in attracting its largest audience and new sponsors, but the tagline has slipped into NYC vernacular- truly establishing BAM as a destination for those creatively unafraid.
Brand:
Brooklyn Academy of Music
Client:
Brooklyn Academy of Music
Agency:
mcgarrybowen
Language:
English
2012 GOLD
Book Burning Party
Troy Public Library would close for good unless voters approved a tax increase. With little money, six weeks until the election, facing a well organized anti-tax group whod managed to get two previous library-saving tax increases to fail, we had to be bold. We posed as a clandestine group who urged people to vote to close the library so they could have a book burning party. Public outcry over the idea drowned out the anti-tax opposition and created a ground-swell of support for the library, which won by a landslide.
Brand:
Troy Public Library
Client:
Troy Public Library
Agency:
Leo Burnett/Arc Worldwide Detroit
Language:
English
FINALISTS
Memorial Sloan Kettering Cancer Center
Working with Cancer Pledge
Un Women
Child Wedding Cards
NHS Organ Donation
Waiting to Live: Shining a light on children waiting for a transplant
