Positive Change - Social Good: Non-Profit

Recognizing non-profit organizations and associations whose communications efforts have effectively driven positive change for society and successfully contributed back to the organization's purpose.  Campaigns must show measurable impact and pro

2014 GOLD

Milk Carton 2.0

MCSC is the only organization committed to the search and rescue of missing kids, handling 50,000 cases a year with limited funding. Instead of an ad to raise awareness to increase donations, we asked Canadians to donate something even more important their social currency. The Most Valuable Search Party, a digital innovation toolkit utilizing Facebook, Twitter, Foursquare and Pinterest, was created to actively engage the Canadian public in the search to find missing kids; reaching 70% of all Canadians and responsible for the safe return of 7 kids and counting.

Brand: Missing Children Society of Canada
Client: Missing Children Society of Canada
Agency: Grey Canada
Language: English

2014 GOLD

Pedophile Deterrence Program

Deep in the darkest corners of the internet, away from the watchful eyes of the law and society, child pornography has been growing exponentially. Until now, no one had taken on the ambitious task of deterrence. This campaign set out to make the internet a hostile environment for seekers of child porn. It uses covert tactics, blending technology and messaging, to deter pedophiles mid-fantasy in order to remove their false sense of online anonymity and to compel them to seek help for their compulsion.

Brand: Thorn
Client: Thorn
Agency: Goodby, Silverstein & Partners
Language: English

2014 SILVER

Making Los Angeles A "No-Kill" City

In 2011, more than 22,000 animals were needlessly killed inside Los Angeles shelters. BFAS used their advantage, strength in numbers, to give the animals inside LAs shelters a voice and break the stigma that shelter animals are bruised and broken. In doing so, we helped saved nearly 7,000 innocent lives from euthanization and helped nearly 4,000 best friends in waiting to find a forever, loving home.

Brand: Best Friends Animal Society
Client: Best Friends Animal Society
Agency: TBWA\Chiat\Day Los Angeles
Language: English

FINALISTS

NHS Organ Donation Waiting to Live: Shining a light on children waiting for a transplant

Un Women Child Wedding Cards

AdCouncil Fentanyl Awareness Substitute Dealers