Positive Change - Social Good: Non-Profit
Recognizing non-profit organizations and associations whose communications efforts have effectively driven positive change for society and successfully contributed back to the organization's purpose. Campaigns must show measurable impact and pro
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PROGRAM
2014 SILVER
Old Parts For New
Creativity is born of challenge and opportunity. In 2012 we challenged ourselves to surpass the record success of our previous campaigns for ORBIS and, thus, help generate more money for the charitys sight-saving mission. This time the need was greater and more urgent. ORBIS needed to equip a new flying hospital. In this we identified an unique opportunity and created an idea that surprised everyone, pushing donations to an all-time high of HK$2.9million and smashing 2011s record by a staggering 55%, against a depressed HK charity sector.
Brand:
ORBIS
Client:
ORBIS
Agency:
Ogilvy & Mather
Language:
English
2014 SILVER
Smoking Kid - A Personal Message to the Smokers
Thai Health Promotion Foundation (THPF) has operated and aggressively promoted free hotline, 1600 Quitline to help smokers kick the habit. Despite the high investment, the number of calls remained considerably low. The campaigns failed to create long-term behavioral change. Smoking Kid employed a new approach for anti-smoking campaign which communicated with smokers on a personal level. With no media spending, Smoking Kid had an enormous impact with massive earn media beyond Thailand. The campaign was sparking conversation and inspiration about quit smoking around the world.
Brand:
Thai Health Promotion Foundation
Client:
Thai Health Promotion Foundation
Agency:
Ogilvy & Mather Advertising Thailand
Language:
English
FINALISTS
NHS Organ Donation
Waiting to Live: Shining a light on children waiting for a transplant
Un Women
Child Wedding Cards
AdCouncil Fentanyl Awareness
Substitute Dealers
