Positive Change - Social Good: Non-Profit

Recognizing non-profit organizations and associations whose communications efforts have effectively driven positive change for society and successfully contributed back to the organization's purpose.  Campaigns must show measurable impact and pro

2014 GOLD

Pedophile Deterrence Program

Deep in the darkest corners of the internet, away from the watchful eyes of the law and society, child pornography has been growing exponentially. Until now, no one had taken on the ambitious task of deterrence. This campaign set out to make the internet a hostile environment for seekers of child porn. It uses covert tactics, blending technology and messaging, to deter pedophiles mid-fantasy in order to remove their false sense of online anonymity and to compel them to seek help for their compulsion.

Brand: Thorn
Client: Thorn
Agency: Goodby, Silverstein & Partners
Language: English

2014 SILVER

Making Los Angeles A "No-Kill" City

In 2011, more than 22,000 animals were needlessly killed inside Los Angeles shelters. BFAS used their advantage, strength in numbers, to give the animals inside LAs shelters a voice and break the stigma that shelter animals are bruised and broken. In doing so, we helped saved nearly 7,000 innocent lives from euthanization and helped nearly 4,000 best friends in waiting to find a forever, loving home.

Brand: Best Friends Animal Society
Client: Best Friends Animal Society
Agency: TBWA\Chiat\Day Los Angeles
Language: English

2014 SILVER

Old Parts For New

Creativity is born of challenge and opportunity. In 2012 we challenged ourselves to surpass the record success of our previous campaigns for ORBIS and, thus, help generate more money for the charitys sight-saving mission. This time the need was greater and more urgent. ORBIS needed to equip a new flying hospital. In this we identified an unique opportunity and created an idea that surprised everyone, pushing donations to an all-time high of HK$2.9million and smashing 2011s record by a staggering 55%, against a depressed HK charity sector.

Brand: ORBIS
Client: ORBIS
Agency: Ogilvy & Mather
Language: English

FINALISTS

AdCouncil Fentanyl Awareness Substitute Dealers

Down Syndrome International Meet Kami

Magna fundraising Children: Testimony of War