Fb-logo-2000x2000
Twitter-logo-2000x2000
Linkedin-logo-2000x2000

Positive Change - Social Good: Non-Profit

Recognizing non-profit organizations and associations whose communications efforts have effectively driven positive change for society and successfully contributed back to the organization's purpose.  Campaigns must show measurable impact and pro

FILTER BY:

PROGRAM

Share the Vision

The Sri Lanka Eye Donation Society needed eye donors to meet increasing patient demand; but being a Non-Profit Organization, lacked the budget to advertise. Having found that most Sri Lankans were willing to donate their eyes, but didn't know how; we identified Poson, a main Buddhist Holiday, as the idyllic emotional platform to recruit donors via a 'reversed dansala'. As 'giving' to collect merit is a key aspect of Buddhist way of life. Our campaigning recruited more donors in one week than were recruited in the entire previous year. 


Brand: Sri Lanka Eye Donation Society
Client: Sri Lanka Eye Donation Society
Agency: Sarva Integrated
Language: English

Mein Kampf – against racism

Right-wing extremism was on the rise again in Germany fueled by the republication of Hitler’s “Mein Kampf” in 2016. “Gesicht Zeigen!“, a non-profit association encouraging people to stand against racism, wanted to fight back and start a counter-movement. Our idea: Not a campaign, but a product – a book against a book. Taking the same title and layout as the original, the counterbook „Mein Kampf – against racism“ featured 11 people and their courageous struggle against racism. It counteracted the original on all fronts and successfully became one of the most discussed books in 2016.


Brand: Gesicht Zeigen! An association encouraging people to stand against racism in Germany
Client: Gesicht Zeigen! Für ein weltoffenes Deutschland e.V.
Agency: Ogilvy & Mather Berlin
Language: English

No More Lost Generation


Brand: UNICEF
Client: UNICEF
Agency: Memac Ogilvy & Mather sal
Language: English

2024_uk_2024_e-1063-255_hero_1 NHS Organ Donation Waiting to Live: Shining a light on children waiting for a transplant
2024_pk_2024_e-3125-524_hero_1 Un Women Child Wedding Cards
2024_us_2024_e-9626-688_hero_1 AdCouncil Fentanyl Awareness Substitute Dealers
Close

Filter by:
+ Add More Filters

To browse winners in this category from previous years