Positive Change - Social Good: Non-Profit
Recognizing non-profit organizations and associations whose communications efforts have effectively driven positive change for society and successfully contributed back to the organization's purpose. Campaigns must show measurable impact and pro
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PROGRAM
2017 SILVER
Mein Kampf – against racism
Right-wing extremism was on the rise again in Germany fueled by the republication of Hitler’s “Mein Kampf” in 2016. “Gesicht Zeigen!“, a non-profit association encouraging people to stand against racism, wanted to fight back and start a counter-movement. Our idea: Not a campaign, but a product – a book against a book. Taking the same title and layout as the original, the counterbook „Mein Kampf – against racism“ featured 11 people and their courageous struggle against racism. It counteracted the original on all fronts and successfully became one of the most discussed books in 2016.
Brand:
Gesicht Zeigen! An association encouraging people to stand against racism in Germany
Client:
Gesicht Zeigen! Für ein weltoffenes Deutschland e.V.
Agency:
Ogilvy & Mather Berlin
Language:
English
2017 SILVER
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