Positive Change - Social Good: Non-Profit
Recognizing non-profit organizations and associations whose communications efforts have effectively driven positive change for society and successfully contributed back to the organization's purpose. Campaigns must show measurable impact and pro
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2017 SILVER
2017 SILVER
2017 SILVER
Share the Vision
The Sri Lanka Eye Donation Society needed eye donors to meet increasing patient demand; but being a Non-Profit Organization, lacked the budget to advertise. Having found that most Sri Lankans were willing to donate their eyes, but didn't know how; we identified Poson, a main Buddhist Holiday, as the idyllic emotional platform to recruit donors via a 'reversed dansala'. As 'giving' to collect merit is a key aspect of Buddhist way of life. Our campaigning recruited more donors in one week than were recruited in the entire previous year.
Brand:
Sri Lanka Eye Donation Society
Client:
Sri Lanka Eye Donation Society
Agency:
Sarva Integrated
Language:
English
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