Positive Change - Social Good: Non-Profit
Recognizing non-profit organizations and associations whose communications efforts have effectively driven positive change for society and successfully contributed back to the organization's purpose. Campaigns must show measurable impact and pro
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2018 BRONZE
Time With Mum
How do you get a group of ego-driven, defiant, reckless drivers, who are immune to the consequences of speeding, to start thinking about their behaviour on the road? This campaign found a new way to connect with this impenetrable audience by creatively taking away what mattered most to them – their freedom. Our innovative creative idea, real-time media approach and unique influencer strategy saw unprecedented engagement for a Government campaign, got 40% of our boys rethinking how they drive and reduced the number of speeding fines by c.30,000.
Brand:
Road Safety Commission Western Australia
Client:
Road Safety Commission
Agency:
MullenLowe 303
Language:
English
2018 BRONZE
2018 BRONZE
A Retirement Speech
One out of 10 newborn babies is preterm. It's very hard for them to survive and they need to depend on life-saving equipment at all time. Our work raised awareness on preterm babies’ conditions and the funds crowed into the hospital helped renewing the life-saving equipment.
Brand:
Mennonite Christian Hospital
Client:
Mennonite Christian Hospital
Agency:
United Advertising
Language:
Mandarin
FINALISTS
AdCouncil Fentanyl Awareness
Substitute Dealers
Down Syndrome International
Meet Kami
Magna fundraising
Children: Testimony of War
