Positive Change - Social Good: Non-Profit

Recognizing non-profit organizations and associations whose communications efforts have effectively driven positive change for society and successfully contributed back to the organization's purpose.  Campaigns must show measurable impact and pro

2018 GOLD

The Untouchables

The majority of charitable foundations use customary channels for fundraising (sms, websites, events), but how to create a new technological, reliable and transparent way? The BELA Fund, Mastercard and Citibank developed a method of contactless payment through unique posters. As a result, the campaign “The Untouchables“ attracted a lot of media attention (PR value - $ 1 million), the promo video collected 4.8 million views, users in social networks were actively sharing the video (including 100 famous celebrities). During the project the Fund gathered 630 000 rubles. And most importantly - other funds (and not only funds) also decided to use this channel.

Brand: Fund “BELA. Butterfly children”, Mastercard, Citibank
Client: Fund "BELA. Butterfly children”
Agency: Publicis Russia
Language: English, Russian

2018 SILVER

#Mirapadelante

Para crear conciencia sobre manejar mirando el teléfono, que hoy es la principal causa de accidentes de tránsito en Chile, junto a Carabineros apostamos por una acción de alto impacto en redes sociales en vísperas de navidad. Para lograrlo, hicimos que Jorge Alís fuera percibido como un imprudente al volante, por su forma de hacer Facebook Live desde el auto. Luego de dos meses hicimos la transmisión más importante de todas, que mostraba a JORGE ALÍS SUFRIENDO UN ACCIDENTE AUTOMOVILÍSTICO. La repercusión de la noticia abrió la discusión sobre conducir mirando el teléfono, instalando la conversación en redes sociales y medios de comunicación, con cero inversión y de forma completamente orgánica.

Brand: Carabineros de Chile
Client: Carabineros de Chile
Agency: Walkers
Language: Spanish

2018 SILVER

Cosmos for Girls

Group of mum decided to set up NGO to make a magazine for girls. They wanted to empower girls so they feel free to live their own life. The challenge was how to introduce new brand without money and how to launch new paper magazine without money. They run crowdfunding campaign and collected over 130 000 PLN to launch first and second issue. The idea gathered 16000 fans, and made sales of 15 000 pcs of first and second issue together.

Brand: Kosmos dla dziewczynek
Client: Fundacja Kosmos dla Dziewczynek
Agency: Fundacja Kosmos dla Dziewczynek
Language: Polish

FINALISTS

NHS Organ Donation Waiting to Live: Shining a light on children waiting for a transplant

Un Women Child Wedding Cards

AdCouncil Fentanyl Awareness Substitute Dealers