Positive Change - Social Good: Non-Profit
Recognizing non-profit organizations and associations whose communications efforts have effectively driven positive change for society and successfully contributed back to the organization's purpose. Campaigns must show measurable impact and pro
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2018 BRONZE
Fading Font
China has the highest number of Alzheimer’s sufferers in the world, but because of the lack of knowledge, very few seek treatment until it is too late. How to remind the public this disease will rob the most precious thing they have, their memories? We create The Fading Font, to demonstrate how Alzheimer’s would take away people’s memories piece by piece. On World Alzheimer’s day, we launched the font across social media with the support from hundreds of brands and celebrities, and raised the public’s awareness on the disease.
Brand:
Alzheimer’s Disease Chinese
Client:
Alzheimer's Disease International
Agency:
mcgarrybowen Shanghai
Language:
Mandarin
2018 BRONZE
FINALISTS
AdCouncil Fentanyl Awareness
Substitute Dealers
Down Syndrome International
Meet Kami
Magna fundraising
Children: Testimony of War
