Positive Change - Social Good: Non-Profit
Recognizing non-profit organizations and associations whose communications efforts have effectively driven positive change for society and successfully contributed back to the organization's purpose. Campaigns must show measurable impact and pro
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2018 SILVER
2018 SILVER
A Meme Gallery
The general learning disabled, due to lack of social interaction, are often neglected and forgotten. Can the power of technology bring equality to this community, help them voice their identity? We created a HTML5 digital gallery of artwork of 36 general learning disabled individuals. Users were able to engage these individuals by spending 1 RMB using WeChat Pay to purchase their painting. On the same day we urged every WeChat user to donate their “Moment”and frame this painting on their social space, linking public care into a continuing digital gallery.
Brand:
Tencent
Client:
Tencent
Agency:
Tencent
Language:
Mandarin
FINALISTS
AdCouncil Fentanyl Awareness
Substitute Dealers
Down Syndrome International
Meet Kami
Magna fundraising
Children: Testimony of War
