Positive Change - Social Good: Non-Profit

Recognizing non-profit organizations and associations whose communications efforts have effectively driven positive change for society and successfully contributed back to the organization's purpose.  Campaigns must show measurable impact and pro

2018 SILVER

#Mirapadelante

Para crear conciencia sobre manejar mirando el teléfono, que hoy es la principal causa de accidentes de tránsito en Chile, junto a Carabineros apostamos por una acción de alto impacto en redes sociales en vísperas de navidad. Para lograrlo, hicimos que Jorge Alís fuera percibido como un imprudente al volante, por su forma de hacer Facebook Live desde el auto. Luego de dos meses hicimos la transmisión más importante de todas, que mostraba a JORGE ALÍS SUFRIENDO UN ACCIDENTE AUTOMOVILÍSTICO. La repercusión de la noticia abrió la discusión sobre conducir mirando el teléfono, instalando la conversación en redes sociales y medios de comunicación, con cero inversión y de forma completamente orgánica.

Brand: Carabineros de Chile
Client: Carabineros de Chile
Agency: Walkers
Language: Spanish

2018 SILVER

Cosmos for Girls

Group of mum decided to set up NGO to make a magazine for girls. They wanted to empower girls so they feel free to live their own life. The challenge was how to introduce new brand without money and how to launch new paper magazine without money. They run crowdfunding campaign and collected over 130 000 PLN to launch first and second issue. The idea gathered 16000 fans, and made sales of 15 000 pcs of first and second issue together.

Brand: Kosmos dla dziewczynek
Client: Fundacja Kosmos dla Dziewczynek
Agency: Fundacja Kosmos dla Dziewczynek
Language: Polish

2018 SILVER

Evan

With gun violence in the US outpacing other developed nations, the need for change is clear. But the debate around solutions has largely fallen on deaf ears due to the politicized nature of the conversation. Sandy Hook Promise reframed the national debate around gun violence to focus on people, not politics. Our film showcased the fact that gun violence is preventable, when you know the signs. This message struck a chord, garnering billions of impressions, 115 Million views, and an 11X increase in signups to their Promise Leader Program.

Brand: Sandy Hook Promise
Client: Sandy Hook Promise
Agency: BBDO New York
Language: English

FINALISTS

AdCouncil Fentanyl Awareness Substitute Dealers

Down Syndrome International Meet Kami

Magna fundraising Children: Testimony of War