Positive Change - Social Good: Non-Profit
Recognizing non-profit organizations and associations whose communications efforts have effectively driven positive change for society and successfully contributed back to the organization's purpose. Campaigns must show measurable impact and pro
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PROGRAM
2019 SILVER
Making this place their home
"Plant trees under whose shade you won't ever sit." Thus goes the famous sayingabout giving selflessly.
Retired senior citizens in Lebanon, once-upon-a-time, contributed to its golden era.
But, today, with the economy deteriorating and children unable to take care ofparents, they remain helpless and alone.
We gave them the dignity they deserved, by not giving them charity, but by empowering them through an innovative new medium (a payment card).
And designing a live ecosystem for them to experience living with dignity - supermarkets, cafes, home renovations, medical help.
Brand:
Beit Al Baraka
Client:
Beit el Baraka
Agency:
FP7 McCann Beirut
Language:
English
2019 SILVER
2019 SILVER
Waiting for a Good Cause
"Change one Life" foundation needs money to produce video profiles for children in asylums who are waiting to be adopted. MegaFon, one of the largest mobile operators, became a partner of the project. The campaign turned subscribers’ waiting time into a good for those who are also waiting. When subscriber called the hotline, every second of waiting was converted into 1 ruble for children waiting to be adopted. As a result, 1.5 million seconds of waiting turned into 1.5 million rubles of financial aid. With this amount, the foundation made 591 video profiles, and 63 children have found their families.
Brand:
'Change one life' charitable foundation
Client:
Change one life' charitable foundation
Agency:
Young and Rubicam FMS
Language:
English, Russian
FINALISTS
NHS Organ Donation
Waiting to Live: Shining a light on children waiting for a transplant
Un Women
Child Wedding Cards
AdCouncil Fentanyl Awareness
Substitute Dealers
