Positive Change - Social Good: Non-Profit

Recognizing non-profit organizations and associations whose communications efforts have effectively driven positive change for society and successfully contributed back to the organization's purpose.  Campaigns must show measurable impact and pro

2023 GOLD

The Last Photo: Changing The Face of Suicide Awareness

Not-for-profit marketing is currently beset by enormous challenges.
The revenue squeeze many organisations face (particularly smaller organisations like CALM) leaves little room for scaled marketing initiatives, at a time when services like CALM's are more required than ever.
The Last Photo is an outstanding example of effective marketing because it demonstrates the power of a blisteringly brilliant idea to overcome hurdles like these and generate responses that were totally unprecedented.
With no paid media budget, The Last Photo incited a national conversation about suicide prevention. It changed people's understanding of what suicide 'looks' like. And most importantly it saved lives.

Brand: CALM
Client: Campaign Against Living Miserably
Agency: adam&eveDDB
Language: English

2023 GOLD

Have a Word

‘Have a Word’ not only sparked a global conversation about male violence against women in London, but is driving concrete social change that will infuse our culture and impact new generations to come. The UN included it in their training materials. And the campaign has successfully influenced new policies in England and Wales that contributes to a culture of greater protection towards women.

Brand: Mayor of London
Client: Mayor of London
Agency: OGILVY UK
Language: English

2023 GOLD

Have a Word

Addiko aimed to differentiate itself from competitors and drive business results by acquiring a unique brand positioning. Recognizing that traditional bank lending is slow and bureaucratic, while financial needs of people are immediate and unpredictable, Addiko became an expert in fast cash loans available whenever and wherever. The repositioning led to significant growth in image brand attributes reflecting this new positioning. Cash loan consideration increased by 35% in Slovenia and 27% in Croatia, leading to an 98.5% growth in new cash loan customers in Slovenia and 50% in Croatia.

Brand: Mayor of London
Client: Mayor of London
Agency: OGILVY UK
Language: English

FINALISTS

Down Syndrome International Meet Kami

Magna fundraising Children: Testimony of War

Awareness of sexual harassement in the workplace Nothing is allowed anymore