Positive Change - Social Good: Non-Profit
Recognizing non-profit organizations and associations whose communications efforts have effectively driven positive change for society and successfully contributed back to the organization's purpose. Campaigns must show measurable impact and pro
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2019 SILVER
2019 SILVER
2019 SILVER
Clasico Dogs
SNIFF's Clasico Dogs was a campaign aimed at increasing dog adoption by debunking the myth around adopted dogs and their ability to learn new tricks. People in the UAE don’t adopt dogs because they believe you can’t teach an old dog new tricks. SNIFF decided to disprove this wrongful statement. We showed that our dogs can not only learn tricks, but they can also learn to love football. By turning pity dogs into Clasico football heroes, SNIFF fought the stigma, busted the wrongful myth, and found warm homes for them.
Brand:
SNIFF
Client:
SNIFF Middle East
Agency:
TBWA/RAAD
Language:
English
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