Positive Change - Social Good: Non-Profit
Recognizing non-profit organizations and associations whose communications efforts have effectively driven positive change for society and successfully contributed back to the organization's purpose. Campaigns must show measurable impact and pro
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PROGRAM
2019 GOLD
2019 GOLD
2019 GOLD
Young Bride
For RDFL’s 3rd campaign against child marriage, we went with the tide and created an e-matchmaking platform for child brides. The services provoked many people, got law enforcement involved. The campaign gained a slot on the most popular night show in the country which boosted our total impressions to 6 M.
More than 3000 people took to the streets, and 2942 signed petitions to make child marriage illegal. In the end the law made its way back to parliamentary discussions.
Brand:
Young Bride
Client:
RDFL
Agency:
J. Walter Thompson Beirut
Language:
English
FINALISTS
NHS Organ Donation
Waiting to Live: Shining a light on children waiting for a transplant
Un Women
Child Wedding Cards
AdCouncil Fentanyl Awareness
Substitute Dealers
