Positive Change - Social Good: Non-Profit
Recognizing non-profit organizations and associations whose communications efforts have effectively driven positive change for society and successfully contributed back to the organization's purpose. Campaigns must show measurable impact and pro
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2018 GOLD
How A Little Charity Grew Its Revenues And Saved More Art By Thinking Big
In seven years the Art Fund charity’s National Art Pass has helped to save hundreds of works of British art and also make sure art is seen, supporting a museum and gallery sector in distress.
The last two years have seen our strongest ever sales performance - and therefore our most profound contribution to ‘social good’ – thanks to a shift to emotional campaigning and, specifically, our first ever film. This is the story of a charity that refused to behave like one, and how everyone wins as a result.
Brand:
Art Fund
Client:
Art Fund
Agency:
Mullen Lowe London
Language:
English
2018 GOLD
FINALISTS
AdCouncil Fentanyl Awareness
Substitute Dealers
Down Syndrome International
Meet Kami
Magna fundraising
Children: Testimony of War
