Positive Change - Social Good: Non-Profit

Recognizing non-profit organizations and associations whose communications efforts have effectively driven positive change for society and successfully contributed back to the organization's purpose.  Campaigns must show measurable impact and pro

2021 BRONZE

Blood Unity

Donner Sang Compter (a non-profit in Lebanon) wanted to help with a prevalent healthcare challenge of low voluntary blood donations. Truth is, blood is a precious resource but on the Day of Ashura, blood was spilled and wasted as ‘sacrifice’. So, we created “Blood Unity”. encouraging people to sacrifice their blood by donating it and benefitting others who needed it, instead of spilling and wasting it. And converted a ritual of bloodletting into one of bloodgiving. Despite low budgets, we influenced a positive change, saved lives, and hit national records.

Brand: Donner Sang Compter
Client: Donner Sang Compter (DSC)
Agency: FP7 McCann Dubai
Language: English

2021 BRONZE

Cut Out the Bullshit

2020 was the most deadly year for gun violence in America on record. But with the torrent of overlapping crises in the news, the gun violence crisis was getting lost. How could Change the Ref, run by Manuel Oliver in memory of his son Joaquin, maintain attention for the white-hot gun control issue among its harshest critics (white male gun owners)? With just $1,000, we found the answer at the intersection of fathers, sons and America’s favorite pastime: Baseball. 

Brand: Change the Ref
Client: Change the Ref
Agency: MullenLowe U.S.
Language: English

2021 GLOBAL GRAND CONTENDER

Dare to play

In Belgium and the Netherlands, thousands of athletes with intellectual disabilities long to join in and take their place on the playing field. But the sports clubs didn’t want to play ball. How can we convince clubs to give them a place, without huge resources, great reach or enthusiasm at the clubs? The campaign created a fundamental change in attitude and a U-turn in the sportsworld. Six months after the start of the campaign, thousands of special athletes play in clubs, while federations, clubs and cities created thousands more places.

Brand: Special Olympics
Client: Special Olympics Belgium
Agency: LDV United
Language: English

FINALISTS

NHS Organ Donation Waiting to Live: Shining a light on children waiting for a transplant

Un Women Child Wedding Cards

AdCouncil Fentanyl Awareness Substitute Dealers