Positive Change - Social Good: Non-Profit

Recognizing non-profit organizations and associations whose communications efforts have effectively driven positive change for society and successfully contributed back to the organization's purpose.  Campaigns must show measurable impact and pro

2020 GOLD

Gracie

There’s no greater deterrent than getting caught red-handed, but with limited volunteers, Street Grace couldn’t intercept more child sex buyers seeking to arrange services via text messages. We created Gracie, an artificially intelligent chatbot that intercepts and fools sexual predators into thinking a real child is being sold for sex. Over the first five months of Gracie's launch, she doubled the number of intercepts, while also creating the single biggest verifiable study on sex trafficking.

Brand: Street Grace
Client: Street Grace
Agency: BBDO Atlanta
Language: English

2020 GOLD

Freedom Tampons

Introducing Freedom Tampons – all the information a woman needs to leave her abusive relationship, in the one place a man will never look. We created a special brand of tampons offering discreet protection for women escaping domestic abuse. With no media and PR but with a highly relevant insight and distribution strategy, we were able to make a real difference. 661 women were referred to the shelter, surpassing our benchmark by 805%. And the best part…no abuser will ever know.

Brand: Interval House
Client: Interval House
Agency: UNION Creative
Language: English

2020 SILVER

NHS 'We are nurses. We are the NHS.'

After years of NHS real term funding cuts, staff shortages and costly recruitment practices, we have narrowed the shortfall and reversed a catastrophic decline in UCAS nursing applications. We have laid the foundations of a critical legacy, building for the future, not just the now, transforming the NHS’ long-term recruitment strategy and saving the NHS millions with a campaign ROI of £14.9:1. Most importantly, we’ve helped protect our nation’s health, particularly pertinent as Britain faces its ‘greatest threat since World War Two’.

Brand: National Health Service
Client: NHS England
Agency: MullenLowe London
Language: English

FINALISTS

AdCouncil Fentanyl Awareness Substitute Dealers

Down Syndrome International Meet Kami

Magna fundraising Children: Testimony of War