Positive Change - Social Good: Non-Profit

Recognizing non-profit organizations and associations whose communications efforts have effectively driven positive change for society and successfully contributed back to the organization's purpose.  Campaigns must show measurable impact and pro



More than a Costume

In October In October 2014, Doctors of the World needed to raise money to contain Ebola and treat patients in West Africa. But they were completely unknown in the United States and theyd missed the news cycle, when most giving occurs. With More Than a Costume, Doctors of the World turned 2014s most controversial Halloween costume into a donation device, emerging as an audacious, smart non-profit. In 72 hours they doubled their donor base, and in just seven days, they raised enough to equip 4,600 doctors with real Ebola protective suits.

Brand: Doctors of the World
Client: Doctors of the World USA
Agency: Publicis North America

Pay With Blood

Brand: National Institute for Blood
Client: National Institute for Blood
Agency: McCann World Group Romania

The thermometer that gets cold

Brand: Salvation Army
Client: Assistência e Promoção Social Exército de Salvação
Agency: WMcCANN

2019_pos_2019_e-3608-831_hero_1 Milwaukee Public Library How One Library Wrestled for Relevance and Won
2019_pos_2019_e-3740-212_hero_1 Seattle's Union Gospel Mission Lost Angels
2019_pos_2019_e-4181-860_hero_1 Get America Covered Coverage Coalition: A Call to Action

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