Positive Change - Social Good: Non-Profit
Recognizing non-profit organizations and associations whose communications efforts have effectively driven positive change for society and successfully contributed back to the organization's purpose. Campaigns must show measurable impact and pro
I Am A Witness
Bullying is mobile. Over 40% of teens experience cyberbullyingsometimes with tragic consequences. The I Am a Witness campaign gave teens a way to push back by enabling witnesses of bullying to snuff it out. The campaign created an emoji, the first of its kind, that gave the silent majority of witnesses a way to call out abuse and the abusers as it happened. With an innovative interactive video, influencer programs and a simple message, I Am a Witness gave teens a simple, powerful tool to reduce a corrosive problem.
Brand: Ad Council
Client: Ad Council
Agency: Goodby Silverstein & Partners
Groceries Not Guns
The conversation on gun control in the USA is fraught with partisan politics, civil rights debates, constitutional issues, media spin and the influence of lobby groups and industry of which the NRA is the most notable, powerful and well funded. Groceries Not Guns is the ultimate example of driving effectiveness. Due to the explosion of awareness, public engagement, and ultimately the policy changes it brought, the ROI of our efforts is incalculable. All proving that pivoting our target from Government to Corporate America was a battle winning strategy in the war on gun reform.
Brand: Moms Demand Action
Client: Moms Demand Action for Gun Sense in America
Agency: Grey Canada