Positive Change - Social Good: Non-Profit
Recognizing non-profit organizations and associations whose communications efforts have effectively driven positive change for society and successfully contributed back to the organization's purpose. Campaigns must show measurable impact and pro
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2021 GLOBAL GRAND CONTENDER
Project84: Changing the way the UK treats male suicide
Male suicide is the single biggest killer of men under 45. But how do you get people talking about an issue nobody wants to talk about? That was the question we set out to answer, when 84 haunting statues suddenly appeared on top of the ITV tower, one cold morning in March...
Brand:
CALM
Client:
Campaign Against Living Miserably
Agency:
adam&eveDDB
Language:
English
2020 GOLD
Hungry Puffs
Ordinarily, Foodbank’s Christmas appeal involves direct marketing pleading for donations. In 2018, we crafted an idea with a more immediate response: Hungry Puffs, the breakfast over 100,000 West Aussie kids wake up to every day. In the lead-up to Christmas, empty boxes of Hungry Puffs were stocked in over 40 major supermarkets across Western Australia. Shoppers who were in the process of buying food for their own families were suddenly encouraged to support a much bigger cause – helping feed children who go without breakfast every day.
Brand:
Foodbank WA
Client:
Foodbank WA
Agency:
The Brand Agency
Language:
English
2020 GOLD
Be a Masshole, Not an Asshole
Male Massachusetts residents are 38% less likely than female residents to agree with the LGBTQ movement. So how do you get them to advocate for and vote to uphold transgender rights? You just tell them to be themselves. Redefining the term “Masshole” as the champion of civil liberties, our social film reminded Massachusetts citizens, especially men, that only a real asshole would deny rights to their neighbors. “Be a Masshole, Not an Asshole” increased conversation and advocacy among an unlikely audience, helping uphold transgender rights during the 2018 midterm elections.
Brand:
Yes on 3 Coalition
Client:
MullenLowe U.S.
Agency:
MullenLowe U.S.
Language:
English
FINALISTS
AdCouncil Fentanyl Awareness
Substitute Dealers
Down Syndrome International
Meet Kami
Magna fundraising
Children: Testimony of War
