Positive Change - Social Good: Non-Profit

Recognizing non-profit organizations and associations whose communications efforts have effectively driven positive change for society and successfully contributed back to the organization's purpose.  Campaigns must show measurable impact and pro

2021 BRONZE

The Bread Exam

In Lebanon, only 1 in 10 women have ever performed a breast self-exam. With The Lebanese Breast Cancer Foundation, we helped women take their health into their own hands. Because traditions prevent women from talking about their bodies, we created a bread recipe video demonstrating the steps of a breast self-exam by pressing dough with a culturally sensitive call-to-action #Khabazte (Have you baked bread?). With The Bread Exam, we found a way into women’s kitchens and their lives, effectively transforming a regular kitchen experience into a life-saving reminder.

Brand: Lebanese Breast Cancer Foundation
Client: Lebanese Breast Cancer Foundation (LBCF)
Agency: FP7 McCann Dubai
Language: English

2021 BRONZE

The last older person to die in loneliness

Is a perfect example of PR use to create a conversation around the issue of unwanted loneliness. A reality only covered by media when an older person is found dead after being ignored for a long time. The creation and installation of the hyperrealistic sculpture and its subsequent positive twist, made the public and the media realize that we can still change this reality. The campaign shows how a PR-idea is able to catch the attention of an entire country to a group of people as vulnerable as the elerly.

Brand: Foundation BBK
Client: BBK
Agency: LLYC.
Language: English

2021 BRONZE

The real march for life

In order to motivate Slovaks to financially support a project like children’s healthcare in Africa, we confronted them with a short online documentary of a four-day march of an African woman with a sick child to the Magna hospital in Congo. We named the documentary „The real march for life“, as a paraphrase of the renowned anti-abortionists’ march through Slovak cities. This caused controversy and attracted attention of the media, influencers and ordinary people. Organic spreading and spontaneous PR gave the campaign its wide reach, with minimal media expenses.

Brand: Magna fundraising
Client: Magna
Agency: Istropolitana Ogilvy
Language: English

FINALISTS

NHS Organ Donation Waiting to Live: Shining a light on children waiting for a transplant

Un Women Child Wedding Cards

AdCouncil Fentanyl Awareness Substitute Dealers