Positive Change - Social Good: Non-Profit

Recognizing non-profit organizations and associations whose communications efforts have effectively driven positive change for society and successfully contributed back to the organization's purpose.  Campaigns must show measurable impact and pro

2021 GLOBAL GRAND CONTENDER

Dare to sponsor

CEOs and marketing directors are hard to reach. Athletes with intellectual disabilities are hard to sell. So we send our hard-to-sell athletes to them. Not as people to be pitied, but as self-aware top athletes. Not to ask decision makers for anything, but to challenge them: “Dare to sponsor?!” “Because,” they state plainly, “We’re worth our weight in gold.” 

Brand: Special Olympics
Client: Special Olympics Belgium
Agency: LDV United
Language: English

2021 GLOBAL GRAND CONTENDER

3.9.19

How to create national engagement against domestic violence on a single day and without any media investment? Make the 3919 helpline number known to all  French people whether they be victims or witnesses with the aim that they get involved to help stop domestic violence.

Brand: SIG (SERVICE D’INFORMATION DU GOUVERNEMENT)
Client: SIG (SERVICE D’INFORMATION DU GOUVERNEMENT )
Agency: BETC
Language: English

2021 GLOBAL GRAND CONTENDER

#ShameOnWho

Through an integrated campaign entrenched in the testimonies of real rape survivors, we brought the country’s attention to the rape taboo, launching an unprecedented conversation that bluntly exposed a patriarchal society that shames and blames women survivors of rape. Through the campaign’s massive local and international resonance, for the first time, we managed to break the silence around rape. We shifted the blame from the victims to the rapists, and most importantly we empowered 238 rape survivors to speak-up and report their rape cases, finally paving the way for justice.

Brand: Abaad
Client: Abaad
Agency: Leo Burnett Beirut
Language: English

FINALISTS

NHS Organ Donation Waiting to Live: Shining a light on children waiting for a transplant

Un Women Child Wedding Cards

AdCouncil Fentanyl Awareness Substitute Dealers