Positive Change - Social Good: Non-Profit

Recognizing non-profit organizations and associations whose communications efforts have effectively driven positive change for society and successfully contributed back to the organization's purpose.  Campaigns must show measurable impact and pro

2021 SILVER

Signal for Help

Before the pandemic if you were at risk of abuse there was no simple, covert way to ask for help. Today there is a globally recognized gesture – Signal for Help. Invented at the height of the pandemic, during a surge in gender-based violence the Signal became a tool that women could and were proven to be using. Inspiring activism and action on a global scale Signal for Help was adopted by 200+ organizations, across 40+ countries in 19 languages continuing to have a positive impact beyond the pandemic.

Brand: Canadian Women’s Foundation
Client: Canadian Women’s Foundation
Agency: TBWAJuniper Park
Language: English

2021 SILVER

#prviput

Usprkos općoj neizvjesnosti, Zaba kampanjom #prviput uspijeva pronaći način kako u vremenu pandemije potaknuti promjenu pa umjesto za sebe radi besplatne marketinške kampanje za čak 15 poduzetnika u turizmu, s jasnom idejom da pozitivna promjena mora krenuti od samog branda te da pomoć društvu ne ovisi o tome je li netko klijent banke. Rezultati nisu izostali - nadmašeni su svi zadani ciljevi. Pad poslovanja glavnog dobitnika ne samo da je zaustavljen, već je pretvoren u rast, a percepcija Zabe kao društveno odgovornog branda koji pomaže poduzetnicima i turizmu se pojačala.

Brand: Zagrebačka banka
Client: Zagrebačka banka
Agency: Senor. Dobro društvo za komunikaciju d.o.o.
Language: Croatian

2021 SILVER

We Are The NHS: Then, Now, Always

"After years of real-term funding cuts, staff shortages and costly recruitment practices, we narrowed the staff shortfall, delivered unprecedented applications, and built a future-facing NHS recruitment legacy.
We’ve done it in a year where securing the future NHS workforce was fundamental to protecting the nation’s health as Britain faced its greatest threat since World-War-Two with Covid-19.
“Then, now, always” is a rallying call to arms; an intimate, authentic celebration of the million+ staff who tirelessly care for the sick and put their lives on the line.
This is not a story of success. This is a story of survival."

Brand: NHS England
Client: NHS England
Agency: MullenLowe London
Language: English

FINALISTS

NHS Organ Donation Waiting to Live: Shining a light on children waiting for a transplant

Un Women Child Wedding Cards

AdCouncil Fentanyl Awareness Substitute Dealers