Positive Change - Social Good: Non-Profit

Recognizing non-profit organizations and associations whose communications efforts have effectively driven positive change for society and successfully contributed back to the organization's purpose.  Campaigns must show measurable impact and pro

2021 GLOBAL GRAND CONTENDER

3.9.19

How to create national engagement against domestic violence on a single day and without any media investment? Make the 3919 helpline number known to all  French people whether they be victims or witnesses with the aim that they get involved to help stop domestic violence.

Brand: SIG (SERVICE D’INFORMATION DU GOUVERNEMENT)
Client: SIG (SERVICE D’INFORMATION DU GOUVERNEMENT )
Agency: BETC
Language: English

2021 GLOBAL GRAND CONTENDER

#ShameOnWho

Through an integrated campaign entrenched in the testimonies of real rape survivors, we brought the country’s attention to the rape taboo, launching an unprecedented conversation that bluntly exposed a patriarchal society that shames and blames women survivors of rape. Through the campaign’s massive local and international resonance, for the first time, we managed to break the silence around rape. We shifted the blame from the victims to the rapists, and most importantly we empowered 238 rape survivors to speak-up and report their rape cases, finally paving the way for justice.

Brand: Abaad
Client: Abaad
Agency: Leo Burnett Beirut
Language: English

2021 GLOBAL GRAND

Gracie

There’s no greater deterrent than getting caught red-handed, but with limited volunteers, Street Grace couldn’t intercept more child sex buyers seeking to arrange services via text messages. We created Gracie, an artificially intelligent chatbot that intercepts and fools sexual predators into thinking a real child is being sold for sex. Over the first five months of Gracie's launch, she doubled the number of intercepts, while also creating the single biggest verifiable study on sex trafficking.

Brand: Street Grace
Client: Street Grace
Agency: BBDO Atlanta
Language: English

FINALISTS

AdCouncil Fentanyl Awareness Substitute Dealers

Down Syndrome International Meet Kami

Magna fundraising Children: Testimony of War