Positive Change - Social Good: Non-Profit

Recognizing non-profit organizations and associations whose communications efforts have effectively driven positive change for society and successfully contributed back to the organization's purpose.  Campaigns must show measurable impact and pro

2022 BRONZE

Project: Sugar Free

Sugaring is one of the fastest growing onramps to sex trafficking. Using social listening tools, we stumbled into a world where wealthy exploiters use social media to aggressively groom youth under the guise of fast money, gifts and travel. Using a digital approach against them, we created a technology-enabled communications program to intercept exploiters and victims, hijacking the conversation. While our real goal was to save just one youth from a sugaring life, we have been able to intercept 10,750 conversations, de-platform 23 exploiters and remove 1,798 posts from Twitter.

Brand: StolenYouth
Client: StolenYouth
Agency: DNA
Language: English

2022 GLOBAL GRAND CONTENDER

Stop femicide!

"And husband beats you up just like that?”. This sentence, expressed in the video, best illustrates our strategy: to provocatively portray the victim as the guilty party of the whole situation. Over 3 minutes video published on SM as the main element of the campaign presents symbolic journey of a woman escaping violent home. It highlights the pathology of the system and the social indifference. At the same time, Women Rights Center is portrayed as organization doing the job state authorities should.

Brand: Women's Right Center
Client: Women's Rights Center
Agency: Dziadek do orzechów
Language: English

2022 GLOBAL GRAND CONTENDER

Costa Rica learns at home

To save lives during the Covid-19 pandemic, schools closed, and the government funds in Costa Rica were used for to deal with the health and economic crisis. Without additional funds, the Costa Rican Ministry of Education had to find a way to educate students, who were at home, especially those that lacked access to online classes. Aprendo en Casa TV transformed Costa Rican homes into classrooms, by bringing formal education to 97% of the country, through Open TV; completely financed through advertisements, at no cost to the government.

Brand: Aprendo en Casa TV
Client: Ministerio de Educación Pública
Agency: PHD Costa Rica
Language: English

FINALISTS

NHS Organ Donation Waiting to Live: Shining a light on children waiting for a transplant

Un Women Child Wedding Cards

AdCouncil Fentanyl Awareness Substitute Dealers