Positive Change - Social Good: Non-Profit
Recognizing non-profit organizations and associations whose communications efforts have effectively driven positive change for society and successfully contributed back to the organization's purpose. Campaigns must show measurable impact and pro
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2021 BRONZE
Cut Out the Bullshit
2020 was the most deadly year for gun violence in America on record. But with the torrent of overlapping crises in the news, the gun violence crisis was getting lost. How could Change the Ref, run by Manuel Oliver in memory of his son Joaquin, maintain attention for the white-hot gun control issue among its harshest critics (white male gun owners)? With just $1,000, we found the answer at the intersection of fathers, sons and America’s favorite pastime: Baseball.
Brand:
Change the Ref
Client:
Change the Ref
Agency:
MullenLowe U.S.
Language:
English
2021 GLOBAL GRAND CONTENDER
Dare to play
In Belgium and the Netherlands, thousands of athletes with intellectual disabilities long to join in and take their place on the playing field. But the sports clubs didn’t want to play ball. How can we convince clubs to give them a place, without huge resources, great reach or enthusiasm at the clubs? The campaign created a fundamental change in attitude and a U-turn in the sportsworld. Six months after the start of the campaign, thousands of special athletes play in clubs, while federations, clubs and cities created thousands more places.
Brand:
Special Olympics
Client:
Special Olympics Belgium
Agency:
LDV United
Language:
English
2021 GLOBAL GRAND CONTENDER
Dare to sponsor
CEOs and marketing directors are hard to reach. Athletes with intellectual disabilities are hard to sell. So we send our hard-to-sell athletes to them. Not as people to be pitied, but as self-aware top athletes. Not to ask decision makers for anything, but to challenge them: “Dare to sponsor?!” “Because,” they state plainly, “We’re worth our weight in gold.”
Brand:
Special Olympics
Client:
Special Olympics Belgium
Agency:
LDV United
Language:
English
FINALISTS
AdCouncil Fentanyl Awareness
Substitute Dealers
Down Syndrome International
Meet Kami
Magna fundraising
Children: Testimony of War
