Positive Change - Social Good: Non-Profit

Recognizing non-profit organizations and associations whose communications efforts have effectively driven positive change for society and successfully contributed back to the organization's purpose.  Campaigns must show measurable impact and pro

2021 GOLD

Undercover Avatar

Between March and April 2020, violences against children increased by 50%. Locked down with their abusers, children were almost trapped during this crisis. Association L’Enfant Bleu wanted to free their words in a secure and undercover way. Video games, free speech space by nature, and especially Fortnite, appeared as the perfect safe zone. By creating an in-game character on Fortnite, the children’s most popular video game, we imagined an activation that truly saved lives.

Brand: Association L'Enfant Bleu
Client: Association L'Enfant Bleu
Agency: Havas Sports & Entertainment
Language: English

2021 GOLD

The Hot Tea Stain

1 in 3 households in Pakistan have a child burn victim. Most are casualties of the most common Pakistani household item: hot tea, and the negligent manner in which it is handled. Through an astonishingly powerful film and campaign, which emphasised to parents that a burn on a child is one tea stain that can never be removed, we effectively managed to change behaviour so much that in the 6 months following the campaign, child burn cases due to hot tea reduced by an incredible 50%.

Brand: The Hot Tea Stain
Client: Shalamar Hospital
Agency: BBDO Pakistan
Language: English

2021 GOLD

Back to School

Sandy Hook Promise needed to recapture America's attention as the 2019-20 school year began. So we did what any brand that provides school essentials would do: we launched our own back-to-school campaign. With over 3.9 billion impressions, shares from 11 presidential candidates, and outpourings of emotion around the country, we brought the terrifying 'new normal' of gun violence to life and redefined what a back-to-school campaign could be. But most importantly, we supported Sandy Hook Promise's mission to empower each of us to stop a shooting before it can happen.

Brand: Sandy Hook Promise
Client: Sandy Hook Promise
Agency: BBDO New York
Language: English

FINALISTS

NHS Organ Donation Waiting to Live: Shining a light on children waiting for a transplant

Un Women Child Wedding Cards

AdCouncil Fentanyl Awareness Substitute Dealers