Positive Change - Social Good: Non-Profit
Recognizing non-profit organizations and associations whose communications efforts have effectively driven positive change for society and successfully contributed back to the organization's purpose. Campaigns must show measurable impact and pro
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PROGRAM
2022 BRONZE
The Right to Power
47 seconds of helplessness. And of pain. 47 seconds of uncertainty. And of desperation. 47 seconds of loneliness. And of losing hope. People, including babies and children, in Lebanese hospitals are dying and suffering because of the lack of electricity
Brand:
LOGI Energy
Client:
LOGI Energy
Agency:
Publicis Groupe - Prodigious Middle East
Language:
English
2022 BRONZE
We are the NHS: Live 1000 Lives
The past two COVID-19 years have reminded everyone of the importance of the NHS. However, they have also heightened the belief that working in the NHS is all about sacrifice.
We launched ‘Live 1000 Lives’ to remind people of the personal benefits of a career in the NHS. It’s a career where you experience life in all its richness allowing you to grow and develop like no other career.
We inspired tens of thousands of people to embark on meaningful careers in the NHS, saving millions of pounds in alternative staff costs, delivering the continued protection of the nation’s health.
Brand:
NHS England
Client:
NHS England
Agency:
MullenLowe Group UK
Language:
English
2022 BRONZE
UNseen Story
Genital mutilation, domestic violence, marital rape … illegal to show but in many countries legal to do. How do you raise awareness of these issues when you can’t legally show them? ‘The UnSeen Story’ leveraged a grey area in media regulations to shine a light on gender-based violence. By pixelating pictures of these atrocities paired with direct copy, suddenly unseen issues became seen.
Brand:
United Nations Women
Client:
UN Women
Agency:
MullenLowe
Language:
English
FINALISTS
NHS Organ Donation
Waiting to Live: Shining a light on children waiting for a transplant
Un Women
Child Wedding Cards
AdCouncil Fentanyl Awareness
Substitute Dealers
