Positive Change - Social Good: Non-Profit

Recognizing non-profit organizations and associations whose communications efforts have effectively driven positive change for society and successfully contributed back to the organization's purpose.  Campaigns must show measurable impact and pro

2022 GLOBAL GRAND CONTENDER

Undercover Avatar

During lockdown abused children were trapped. They could not normally reach youth protection association. Enfant Bleu decided to go undercover in Fortnite. There we created an avatar whose mission was not to play but to talk with players using the in-game chat, hijacking the game communication system. Every day we chatted with more than 30 kids. The avatar reached the government, which launched a task force to generalize the operation. They made 10 legislative proposals and the avatar even got rewarded by Europol as 2021’s most innovative operation.

Brand: Association L'Enfant Bleu
Client: Association L'Enfant Bleu
Agency: Havas Play
Language: English

2022 GLOBAL GRAND CONTENDER

Motherland Pride

KyivPride created a new symbol of human rights defense - the Motherland that has to support and defend all her children. It has found a broad response among society. The project “Mother will understand and support” owing to public reaction gained huge audience and coverage by mass media and social networks with lightning speed. During the first three days the promotion became the main newsbreak of the country judging by the requests in the Web. The event became the subject of discussion in Ukraine as well as beyond its borders.

Brand: KyivPride
Client: KyivPride
Agency: Saatchi & Saatchi Ukraine
Language: English

2021 GOLD

Undercover Avatar

Between March and April 2020, violences against children increased by 50%. Locked down with their abusers, children were almost trapped during this crisis. Association L’Enfant Bleu wanted to free their words in a secure and undercover way. Video games, free speech space by nature, and especially Fortnite, appeared as the perfect safe zone. By creating an in-game character on Fortnite, the children’s most popular video game, we imagined an activation that truly saved lives.

Brand: Association L'Enfant Bleu
Client: Association L'Enfant Bleu
Agency: Havas Sports & Entertainment
Language: English

FINALISTS

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