Positive Change - Social Good: Non-Profit

Recognizing non-profit organizations and associations whose communications efforts have effectively driven positive change for society and successfully contributed back to the organization's purpose.  Campaigns must show measurable impact and pro

2022 GLOBAL GRAND CONTENDER

Stop femicide!

"And husband beats you up just like that?”. This sentence, expressed in the video, best illustrates our strategy: to provocatively portray the victim as the guilty party of the whole situation. Over 3 minutes video published on SM as the main element of the campaign presents symbolic journey of a woman escaping violent home. It highlights the pathology of the system and the social indifference. At the same time, Women Rights Center is portrayed as organization doing the job state authorities should.

Brand: Women's Right Center
Client: Women's Rights Center
Agency: Dziadek do orzechów
Language: English

2022 GLOBAL GRAND CONTENDER

Costa Rica learns at home

To save lives during the Covid-19 pandemic, schools closed, and the government funds in Costa Rica were used for to deal with the health and economic crisis. Without additional funds, the Costa Rican Ministry of Education had to find a way to educate students, who were at home, especially those that lacked access to online classes. Aprendo en Casa TV transformed Costa Rican homes into classrooms, by bringing formal education to 97% of the country, through Open TV; completely financed through advertisements, at no cost to the government.

Brand: Aprendo en Casa TV
Client: Ministerio de Educación Pública
Agency: PHD Costa Rica
Language: English

2022 GLOBAL GRAND CONTENDER

293 588 safe sleeps across Aotearoa

Bad things happen in threes. Three challenges thwarted Women’s Refuge’s efforts to liberate Aotearoa’s women and children from violence. 1. Family violence continued to increase. 2. Aotearoa’s charities faced flatlining support. 3. Covid hit them hard. The traditional fundraising approach barely kept the 40 refuges afloat. Reframing Women’s Refuge as an accommodation provider with one thing to stand for – “Safe Nights” – successfully brought them into the national consciousness. Raising $5.87m to narrow the gap between demand and their ability to help. Delivering 293,588 safe sleeps for vulnerable families.

Brand: Women's Refuge
Client: National Collective of Independent Women’s Refuges Inc
Agency: EightyOne
Language: English

FINALISTS

AdCouncil Fentanyl Awareness Substitute Dealers

Down Syndrome International Meet Kami

Magna fundraising Children: Testimony of War