CLIENT
NRJ
Miguel Aguza, Marketing Director
Laure di Francesco, Head of Communication NRJ Belgium
Fiona Gillen, Communication Executive
Gaelle Leys, Communication Executive
Khalid Boussouf, Program Director
Solenn Bouw, Head of Digital
Sofie Callewaert, Marketing Manager
Nathalie Delporte, Program Manager
Jo Nachtergaele, Station Manager
Lucas Borgmans, Digital Producer
Pink Ribbon Belgium
Aime Van Hecke, Chairman
AGENCY
Sabrina Schuller, Account Director
Julie Frederickx, Senior Strategic Planner
Pete Case, CCO
Jan Teulingkx, ECD
Gregory Ginterdaele, Senior Conceptual Copywriter
Antoinette Ribas, Senior Conceptual Art Director
Liz Taylor, Global CCo
Christophe Crasselts, CCO
Alyssia Cnudde, Account Manager
Beatriz Chufani , Junior Strategic Planner
Victoria Van Wymeersch , Junior Strategic Planner
Gabriel Araujo , ECD
Clémentine Bailly, Senior Art Director
Marine Quere, Senior Copywriter
Pieter Decanniere, Senior Copywriter
Xavier Vanderplancke , Senior Designer
Rebecca Vallicon , Junior Designer
Mathieu deMoor, Global Head of Media
Ines Banga, Senior Campaign Manager
Reginald Forrest , Senior Campaign Manager
Nicolas Dewael , Media Strategist
Stefan Bisoux, Head Of Influence
Laura Verbeelen, PR DIrector
SUMMARY
Never has a €7k media budget gone further for a good cause … and contributed to an excellent business outcome. NRJ and Pink Ribbon combined an ingenious insight, that DJ movements on mixing decks replicate breast self-examination techniques, with rich social media content where boob-shaped double vinyls played informative instruction tracks. #MixForBoobs achieved an astonishing reach of 712,000 18-34yo women on Facebook/Instagram and 560,000 18-34yo on TikTok in a total available market of 1.3m, and NRJ listenership increased 16%.
