Positive Change - Social Good: Non-Profit

Recognizing non-profit organizations and associations whose communications efforts have effectively driven positive change for society and successfully contributed back to the organization's purpose.  Campaigns must show measurable impact and pro

2022 BRONZE

Resetting the fundraising game

The Donation Dollar is a $1 coin specially created to give, not spend. It was designed to help improve the fortunes of all charities and causes at once, at a time when coin donations were severely impacted. With up to 53% of Australians donating a Donation Dollar when found, a commitment to creating 25 million Donation Dollars in total, and each coin staying in circulation for for 30 years, this idea will continually prompt Australians to give more to charities, more often, for decades to come.

Brand: The Royal Australian Mint
Client: The Royal Australian Mint
Agency: Saatchi & Saatchi Melbourne
Language: English

2022 BRONZE

Come out with me

Within an ex-communist deeply homophobic country like Romania, launching thefirst LGBTQ+ coming out movement with zero media budget sounds like animpossible mission. ACCEPT's campaign #ComeOutWithMe managed to create a safe space for theLGBT community to come out and joins hands with other community leaders togive the movement a bigger scene and exposure.

Brand: Accept
Client: ACCEPT Romania
Agency: Publicis
Language: English

2022 BRONZE

Acreditar - Parental Bereavement Petition Campaign

In Portugal, parents who lost a child were only entitled to 5 days of parental bereavement. Acreditar launched a public petition, proposing the extension of this leave to 20 days. The goal of gathering 7,500 signatures in 30 days was reached in just 24 hours, with 83,508 signatures by the campaign's deadline. The campaign, starring real grieving parents, achieved a return of 311 news items with a value of €1,188,835. The law was passed in just 39 days, being symbolically chosen to become the first law of 2022.

Brand: Parental Bereavement Petition Campaign
Client: Acreditar - Associação de Pais e Amigos das Crianças com Cancro
Agency: Tux&Gill
Language: English

FINALISTS

NHS Organ Donation Waiting to Live: Shining a light on children waiting for a transplant

Un Women Child Wedding Cards

AdCouncil Fentanyl Awareness Substitute Dealers